South Western Railway (SWR) is highlighting that its staff are equipped with body-worn cameras in a new OOH campaign, created by independent agency St Luke’s. It is the latest effort by SWR to reduce the abuse staff face at work and create a safer, more respectful environment for customers and colleagues. Body cams record events […]
Brand doubles down on the power of emotion to stand out in a commoditised category Tempo, Europe’s leading tissue brand owned by global leading hygiene company Essity, is celebrating the quiet power of everyday heroes in a new pan-European campaign created by AMV BBDO. Rooted in emotional truth, the multichannel campaign spans TV, online, social […]
Creative Campaign Celebrates Company that Revolutionized American Hair Styling Mrs&Mr, the creative, design and branding agency, is launching a redesigned visual identity and advertising campaign for Conair, the leading hair beauty brand that introduced the iconic pistol-grip hair dryer to America in the 1960s. The bold visual redesign completely transforms the look and feel of […]
Today, Boots launches its first long-term behaviour change campaign in a bid to get Brits to think of their pharmacist first when they have a health concern. The campaign features a humorous new TV advert that sees pharmacists pop up in unexpected places as people start to notice symptoms of ill health – from cafés […]
Burger King UK is flipping the script on celebrity endorsements with a new campaign, ‘Not Made By Gordon’. Born out of a desire to highlight Burger King’s quality credentials, the campaign playfully showcases the chef’s humorous (and ultimately failed) attempts to get involved with Burger King’s creation. Forget your typical chef-approved partnership; this campaign is […]
Created by Founders Agency, the luxe porta-potty activation brought the party to the Buffalo Bills Tailgate Tailgates are synonymous with beer, but beer’s carbonation leads to one of football’s least glamorous traditions: long lines for porta-potties. This past weekend, Lipton Hard Iced Tea turned that universal pain point into an opportunity with V.I.PEE—the clean, no-line, […]
Creative agency Humanaut puts real customers in creative control for the disruptive shaving brand’s best razor ever Dollar Shave Club, the brand that famously disrupted the grooming industry by calling out “corporate BS,” is once again flipping the script with the launch of “Order of the Blade“– a pop-up, “out-house” ad agency made entirely of […]
Created by AKQA and directed by Nitram though HAMLET, the spot reimagines the classic game Screen-time among teenagers continues to rise, and when young people want to avoid confrontation, they tend to hide, both in real life and behind their screens. Responding to a growing reality on the role of connectivity in young people’s lives, […]
For the brand’s first ever global brand campaign, Bellami partnered with Fred & Farid, the international French boutique advertising agency, to launch “Beautiful Extensions of You.” More than a tagline, the platform redefines hair extensions as an authentic expression of beauty – pushing against the industry’s narrow and often artificial portrayal of extensions and anchoring them as a […]
Unilever, the UK’s number one deodorant manufacturer, and Tesco Media has unveiled installations of giant, interactive deodorant packs outside Tesco stores to raise awareness for Lynx Fine Fragrance and Sure Whole Body – a first of its kind for the personal care category. The oversized packs wrap around digital advertising screens outside five Tesco stores […]