Four-week marketing campaign to run in New York City subways, high-impact Manhattan billboards, major US podcasts and more The Guardian, a 204-year-old global, independent and reader-funded news organization, today launched its first major US marketing campaign, highlighting the Guardian’s distinctive role within the US media landscape: “Journalism that’s global, independent and free.” The campaign will […]
Indie New York Agency Taps Influencers to Show Why Lyft Is the Best Way to Navigate the Challenges of New York and San Francisco SpecialGuest, the independent, fully integrated advertising agency, has launched an influencer-led campaign to show Gen Z and Millennials why Lyft, which also offers Citi Bike rentals in app, is the obvious first choice for […]
Launching ahead of World Cleanup Day, the clothing line – designed in collaboration with artist Marta Morientes – is inspired by litter picked out of East London’s canals While there’s no shortage of rubbish advertising around, it’s generally not something agencies set out to create. But independent creative agency DUDE London is making an exception […]
Animated Taco & Iconic Bottle of Soda Show Why They Are the Perfect Pair Fortnight Collective, the independent advertising and branding agency, is launching a humorous new ad campaign for Jarritos, Mexico’s best-selling soft drink. The campaign broadens the brand’s U.S. presence and reinforces Jarritos as the ideal partner for tacos, one of the fastest-growing American […]
Horse Capital of the World Debuts Cheeky Equine Version of Artificial Intelligence to Guide Visitors Cornett—the independent, female-owned full-service advertising agency based in Lexington—has partnered with VisitLex, the regional tourism office, to introduce Neigh-I, apowerful tool that helps the millions of visitors who flock to the region maximize their enjoyment of the rich offering of horse farms, restaurants, […]
In the first campaign by VCCP since winning the account, Co-op Funeralcare establishes itself as the brand that helps ‘own your goodbye’ Co-op Funeralcare and creative agency of record VCCP have today launched a new integrated campaign, ‘1 Brilliant Life’, that places the power back into the hands of families and individuals, whether planning ahead or arranging a […]
F&F is proving its style credentials and stepping away from supermarket fashion clichés in its latest ‘Style It Out’ campaign, created by BBH. The campaign builds on the momentum of the initial launch earlier this year and showcases the brand’s latest Autumn/Winter collection. The campaign sees the return of legendary photographer and Emmy-winning filmmaker Alex Prager […]
Brandon, Primal’s Agency of Record, developed new creative to help celebrate the benefits that pets enjoy through raw nutrition Primal Pet Foods, a leader in raw pet nutrition, today announced the launch of its new brand campaign, “More Time in Their Prime.” The campaign reinforces the brand’s mission to help dogs and cats live healthier, […]
Latest spot from AOR Opinionated employs fun stunt choreography and comedy to spotlight food as the ultimate expression of love. Panda Express, the family-owned pioneer of American Chinese comfort food, is unleashing the next chapter of its “Have You Eaten Yet?” platform with a high-octane homage to action packed films. What happens when late-night hunger […]
“Built Like Lee™” establishes a dynamic engagement platform to connect with a new generation of Lee loyalists Lee®, the 135-year-old American denim brand, is reclaiming its rightful place as a denim authority with the launch of “Built Like Lee.” A global equity campaign that embodies the brand’s new creative vision, it showcases Lee’s unwavering commitment to […]
