“Get Global” Card Launch Campaign: To launch the Citi® / AAdvantage® Globe™ card, we rolled out the green carpet, a symbol of how the card amplifies every trip into unforgettable experiences and puts premium travel within reach. Whether it’s to get global with premium travel benefits, get access to four Admirals Club® Globe™ passes, valid for […]
Electronic Arts and Mother Los Angeles are back with a second live-action film campaign, this time for the Battlefield franchise’s first-ever free-to-play offering – Battlefield REDSEC. On October 10th, Electronic Arts and Battlefield Studios launched Battlefield 6™, the ultimate all-out warfare experience. EA and Mother LA partnered to bring Battlefield 6 squads to life in […]
Campaign created by AMV BBDO and Spark Foundry tapped the power of audio to create epic, unforgettable deals At a time when every retailer is vying for attention, Currys is cutting through the Black Friday chaos. Its new campaign, created by AMV BBDO and Spark Foundry, transforms the brand’s famous “Lowest Ever Prices” promise into […]
Every Halloween, we celebrate fear — monsters, ghosts, and things that go bump in the night. This year, Aktion Baum (a German NGO with a vital mission: to prevent further forest decline) used this opportunity to invite people to face a real horror story — the silent disappearance of Germany’s forests (one-third of the country […]
Rightmove, the UK’s largest property platform, is launching a student-focused campaign as a part of their wider strategy to reach young renters, designed to support them as they navigate the realities of independence. Created in partnership with Rightmove‘s in-house social team and retained social agency Uncovered, the campaign blends practical advice, creative inspiration, and emotional connection […]
Today, Barclays launches a major new brand campaign developed with global creative agency of record VCCP. The campaign marks a bold new direction for one of the UK’s most established financial institutions. The wide-reaching, fully integrated campaign aims to drive reappraisal of Barclays as the bank best placed to help people, businesses and communities make meaningful progress. The campaign brings this […]
Transport for London (TfL) has launched a powerful new road safety campaign, ‘Take Another Look, Not a Life’, designed to change driver behaviour and prevent deaths and serious injuries of riders on London’s roads. Developed by VCCP in partnership with WPP Media’s Wavemaker UK, the campaign encourages drivers to ‘take another look’ for riders – challenging the common perception […]
Created by DUDE Milan, ‘I’ll Marry When I Want’ highlights the charity’s mission to combat early marriage via a ‘manifesto of freedom’ for children Let children be children, goes the old adage – but for over 640 million women and girls around the world who have been forced to marry against their will and before […]
Train passengers who avoid paying their fares are being reminded that they could find themselves on a one-way trip to Regret, Disgrace and Shame in the latest campaign from South Western Railway (SWR), created by independent agency St Luke’s. With fare evasion costing British railways an estimated £350-400m annually*, the brief was to create an […]
“No blue, no green” is the central message of the campaign “Lifeless Flag”, created to launch the SOS Oceano coalition The idea merges aesthetics and purpose by transforming a national symbol into a global call to action Starting from a powerful visual idea, reimagining Brazil’s flag as an environmental warning, Droga5 launches “Lifeless Flag”, a campaign […]