McCann’s campaign shifts from traditional price-led messaging to build on Admiral’s customer care promise McCann’s latest campaign for Admiral Insurance, “Lost and Hound,” taps into the human truths at the heart of the industry, redefining Admiral’s approach to insurance marketing. In a sector dominated by price comparison website, the campaign uses brand-focused storytelling to engage […]
Safe in Harm’s Way and Neon, an IPG Health company, Unveil Final Installment in Award-Winning Domestic Violence Billboard Series What if Prince Charming wasn’t so charming behind closed doors? The fourth and final installment of The Last I’m Sorry domestic violence awareness campaign, entitled “He’s No Prince” from Safe in Harm’s Way Foundation Inc. and Neon, an […]
The work launched this week (Sept 2), across TV/streaming, digital, social posts, influencer social content and out-of-home, with additional extensions into audio and commerce spaces. The campaign achieved some of the highest testing scores the research company has seen and notably doesn’t rely on celebrity talent – instead letting the creative idea stand on its […]
New Work from Preacher, RSA Films and Director David Dobkin Kicks off NFL Season Comcast’s Xfinity has reunited comedy icons Owen Wilson and Vince Vaughn with director David Dobkin to kick off the fall sports season and launch the best destination for sports viewing and streaming. Nearly 20 years after Wedding Crashers first premiered in theaters, the […]
Offbeat OOH campaign created by DUDE Milan and DUDE Design elevates the iconic biscuit into a symbol of inclusivity and uniqueness with a limited edition packet of imperfect biscuits and supporting campaign In an age of AI algorithms and social media filters, perfection is becoming the norm – but a bold new campaign by Italian […]
Created by DUDE London, ‘Our House is not a Home’ highlights shocking living conditions in temporary accommodation for families – and the devastating impact on children’s futures What is the definition of a home? For many people, it’s four walls and a roof over one’s head. But homelessness charity SHELTER is aiming to challenge this […]
Drontal, the trusted name in parasite protection for cats and dogs, has unveiled a new pan-European campaign that puts pet people firmly at the heart of the story. Created by award-winning branding agency WMH&I, the campaign empowers owners to feel in control of parasite protection while celebrating the gloriously messy, joyful reality of life with […]
The light-hearted new campaign reminds consumers that if you buy a lottery ticket, ‘It Could Be You’ Today, Allwyn, operator of The National Lottery, launches its new campaign for Lotto, instilling win belief across the nation. It marks a return to its original It Could Be You slogan, re-dedicating the campaign to the core promise of Lotto. The slogan, which has […]
The campaign marks the first time the retailer, which last year celebrated 50 years on the British high street, has advertised on TV, debuting with a Grammy-winning director Today, Primark launches a bold new campaign celebrating the power of great denim without the premium price tag, ‘In Denim We Can’. Created by global creative agency of record VCCP, […]
Financially Clueless People Learn The Secret For Moving Money Internationally Little Big Engine, the independent brand performance agency and production company, is launching a new integrated advertising campaign with Wise, the global technology company building the best way to move and manage money internationally. To showcase Wise as the smartest way to send money abroad, the […]