WWF Portugal is working to raise awareness of the growing problem of plastic in nature through the Stop Plastic Pollution petition, which will be presented to global leaders at the United Nations meeting on the environment. To show this problem and collect more signatures for the petition, the NGO together with NOSSA, created the Plastic […]
The almost 250 million people who play Fortnite every day are being challenged by WWF, the world’s leading independent conservation organisation, to survive the game – but with a twist. Devised for WWF France by We Are Social Paris, the #NoBuildChallenge rule is simple: players must proceed through the game without exploiting any of the usual natural […]
The Guardian, in partnership with in-house creative agency OLIVER, has launched new advertising creatives to support daily news podcast, Today in Focus. Appearing on London Underground tube panels from April 8 and running for two weeks, the bespoke design was specially created with podcasting listening and commuting in mind. The adverts feature transcripts of audio […]
Enterprise Rent-A-Car launched its latest advertising campaign by creative agency The Corner. The TV ads prove – beyond doubt – that Enterprise can handle the most demanding car rentals imaginable. The centre of the campaign is two 30-second TV adverts – Skydive and Paparazzi – which follow Gerard Butler in a series of high-intensity action […]
KFC, in collaboration with their digital agency Iris, have released a limited edition run of cross-stitch patterns to celebrate all things handmade. The new campaign is to highlight KFC’s hand breaded chicken, available every day in restaurant. Cross-stitch has quickly become the latest trend that our nation is obsessed with, so we have looked to […]
Foster’s heroes, Brad and Dan, are back for a new multi-media campaign – that sees them once again playing agony uncles to Brits in need, providing the British public with the beer’s famous ‘no worries’ attitude. Marking its debut during the Grand National broadcast on ITV this Saturday, the £6m campaign represents Foster’s biggest advertising […]
Have you ever imagined a day at the beach and you come across a wall of garbage blocking the entrance? That was exactly what happened with the ones intending to enjoy Ipanema Beach, in Rio de Janeiro. The sign in front of the wall said: “One day, the trash left on the beach will stop […]
In response to a youth obsessed culture, where women over 50 still feel increasingly invisible, L’Oreal Paris and British Vogue have partnered to launch “The Non-Issue” issue – a publication first, jointly-created by McCann London and McCann Paris to ensure that age should no longer be an issue. “The Non-Issue” issue, which will be included […]
Digitas UK has created an animated film showing a variety of Honda-powered vehicles and machines racing against each other. It aims to promote Honda’s leading role in Formula One, following the successful launch of its new partnership with Aston Martin Red Bull Racing and its existing partnership with Scuderia Toro Rosso. The high-octane 60, 30 and 15 […]
West Midlands Trains is rolling out the first work in a major, multi-channel rebrand campaign for London Northwestern Railway and West Midlands Railway, as the company embarks on a multi-million investment programme to future-proof both services. Created by Impero, the rebrand campaign is set to be one of the UK’s most dynamic, consumer-centric transport campaigns this year […]