Digitas UK has created an animated film showing a variety of Honda-powered vehicles and machines racing against each other. It aims to promote Honda’s leading role in Formula One, following the successful launch of its new partnership with Aston Martin Red Bull Racing and its existing partnership with Scuderia Toro Rosso.
The high-octane 60, 30 and 15 sec-second
The film highlights Honda Racing’s new strategic position, “Powered by Honda”, reviving the strapline made famous on the F1 cars that won so many races and championships between 1988 and 1992.
The stylised film shows iconic Honda vehicles – performance cars, motorbikes, lawn mowers, speedboats
Peter Drake, Executive Creative Director at Digitas UK, added: “Using animation gave us the freedom to create an extraordinary imaginary race sequence to showcase Honda’s unique attitude. Then revealing the 2019 Honda-powered F1 cars in live action unequivocally brings the ‘Powered by Honda’ line to life.”
Source: Digitas UK