Race for Life, in partnership with Tesco, returns for 2019 with a new campaign by creative agency Anomaly to encourage everyone – women, men and children of all abilities – to ‘Join the Race for Life’ and help beat cancer. Launching March 1, the campaign celebrates “ordinary people doing something extraordinary”, with a humorous play […]
Creative agency Space has teamed up with NIVEA to create ‘Shower Empowered” a uniquely liberating and immersive ‘shower karaoke’ experience as part of the skin care brand’s partnership with Cancer Research UK’s Race for Life. The campaign will drive awareness of NIVEA’s shower and body care ranges by engaging consumers in a fun, lively and […]
Creative agency Space announced that it has been appointed to work with skincare company NIVEA, promoting its activation with Cancer Research UK’s Race for Life and Pretty Muddy events in 2018. NIVEA has a longstanding relationship with the cancer charity through its sun cream brands, having first partnered in 2012 with the aim of raising […]
Cancer Research UK has appointed Karmarama to its creative agency roster as an integrated specialist. Karmarama, which was appointed without a pitch, is made up of 300 specialists in advertising, direct, data, digital, content, social media and public relations. The agency will work with Cancer Research UK’s strategic marketing, fundraising and innovation teams on a […]
A normal high street roadside is blemished by a football-sized bulge that grows larger with every passing day, while people go about their everyday business seemingly oblivious to the alarming carbuncle – a visual metaphor that forms the basis of Cancer Research UK’s latest TV ad. The one-minute TV spot, made by creative agency Abbott […]