Guardian Labs partners with Vodafone on a multi-platform campaign celebrating how families can keep connected and entertained during these times

Guardian Labs partners with Vodafone on a multi-platform campaign celebrating how families can keep connected and entertained during these times

Guardian Labs is working with Carat and Vodafone on an extensive multimedia campaign to highlight how families can use technology to entertain, educate and bring them together during lockdown and beyond. In a deal brokered by Carat and The Story Lab, Vodafone’s ‘Keep Connected’ campaign will feature a range of content across the Guardian’s expansive […]

TV Spot Celebrates Year Two Of Cadbury’s ‘Secret Santa’ Christmas Campaign

The brand’s Secret Santa campaign is back, bigger and better for Christmas 2019

TV Spot Celebrates Year Two Of Cadbury’s ‘Secret Santa’ Christmas Campaign

Following a successful launch in 2018, Cadbury’s Secret Santa Postal Service returns this month with a new TVC, celebrating the generous ritual of secret gifting to a loved one.   Cadbury’s Secret Santa Postal Service activation is back for a second year touring 10 cities around the country letting people send chocolate secretly to someone they […]

Pandora takes over the Piccadilly Lights to celebrate its new brand identity and Autumn collection

Pandora takes over the Piccadilly Lights to celebrate its new brand identity and Autumn collection

Pandora, the biggest jewellery brand in the world, will this week take over the world-famous Piccadilly Lights as the centrepiece of a UK-wide out of home campaign to showcase its new brand identity and create customer desire for its new Autumn Collection. Devised by out of home and location marketing specialists Posterscope with Carat, the […]

Co-op uses weather, time and event data in dynamic “Co-op Summer” OOH campaign

Co-op uses weather, time and event data in dynamic “Co-op Summer” OOH campaign

The Co-op has launched a UK-wide dynamic digital out of home campaign that uses weather, time of day and location data, along with major events, to trigger contextually relevant ads for more than 20 of its summer food products. Devised by out-of-home (OOH) and location marketing specialist Posterscope, in collaboration with Carat, the campaign aims […]

Co-op uses OOH’s hyper-local capabilities to connect with local communities

Co-op uses OOH’s hyper-local capabilities to connect with local communities

Co-op launches new ‘out of home’ for summer using its first hyper-local approach to champion its investment in local communities. The new hyper local out-of-home (OOH) sees bespoke creatives linking the community where the message appears with the causes funded by the Co-op’s three businesses – Food, Funeral and Insurance. This innovative approach delivered in partnership […]

Wickes rolls out first ever DOOH and roadblock campaign to reach Easter weekend DIY’ers

Wickes rolls out first ever DOOH and roadblock campaign to reach Easter weekend DIY’ers

Wickes, the home improvement retailer, has launched its first ever digital out of home and radio roadblock campaign to capture the attention of consumers during the busiest period of the year for DIY. Devised by out-of-home (OOH) and location marketing specialist Posterscope, working with Carat, the highly targeted campaign kicks off with a digital out […]

Dentsu Aegis Network appoints first presidents for Carat and Vizeum in Latin America

Dentsu Aegis Network appoints first presidents for Carat and Vizeum in Latin America

Dentsu Aegis Network appoints, for the first time, regional presidents for its media agencies in Latin America, further strengthening the presence of the network within this important region. Fernando Bermudez Pire has been appointed the President of Carat and Vanessa González will take on the position of President for Vizeum in Latin America. This is an […]

Baxters Announces Super Advertising Campaign via Leith

Baxters Announces Super Advertising Campaign via Leith

 Baxters Food Group is investing in a significant advertising campaign this winter, which will see the premium soup brand back on television screens for the first time since 2012. The “We Make Super” campaign features a 30 second TV ad created by Edinburgh based Leith, showcasing the quality and skill used in Baxters soups. […]

1 2 3