RAPP is rebranding its strategic consulting offer as the Experience Team and has promoted Caroline Parkes to head the division in the new role of Chief Experience Officer, leading a group of 41 experience strategists. Parkes, who was previously Head of Strategic Consulting at RAPP, reports to the agency’s Global Chief Strategy Officer, Shiona McDougall. […]
New research from RAPP and Code uncovers the winners and losers in retail and what retailers can do to mitigate damage as we face a post-pandemic world
New research from RAPP and Code (part of Omnicom Precision Marketing Group), reveals luxury retail as the sector set to be hit hardest by the COVID-19 pandemic with almost a third (30%) of consumers saying they will spend less on luxury in the future. Surveying 1,000 UK consumers on their shopping behaviour and desires in […]
RAPP UK has appointed Caroline Parkes to the newly created role of Head of Strategic Consulting. Reporting into Shiona McDougall, SVP Strategy, Parkes is tasked with developing RAPP’s strategic breadth and capabilities as well as driving business transformation and growth for existing clients. She will also be helping to guide innovation and creativity across the […]