Shutterstock, a leading global technology company offering a creative platform for high-quality assets, tools and services, announced the results of a research study, conducted by Censuswide, of marketers and their use of diverse imagery in their marketing campaigns. Promisingly, the findings show that 74% of U.K. marketers have been impacted by the ASA Gender Stereotyping Ban […]
Independent events specialist WONDER London announced the results of a bespoke survey into marketers understanding of real-world brand representation and realising brand values in the physical world of events. The research, conducted in partnership with polling company Censuswide, saw 250 UK-based, senior level brand marketers’ questioned extensively on everything from their understanding of what the […]
More than 4 in 10 (44%) UK shoppers shy away from brands that don’t offer them personalised, relevant offers; this is according to consumer research conducted by Ecrebo, the point of sale marketing specialist. In addition, 68% said they expected to be offered promotions based on their past purchases. The aim of the research was […]
Independent marketing agency, Granby, announced the results of a bespoke consumer survey into the impact of on-pack promotions in a digital age. The research conducted in partnership with polling company Censuswide, saw 1000 UK consumers, representative of the general population, questioned extensively on their shopping habits; from what makes brands more attractive to how they […]
More than half (58%) of consumers aged 25 to 34 say they’d be likely to spend more money on a brand’s products and services if they were part of its community, according to research from Dialogue, the content agency. This is far higher than the average across all age groups, which was still a creditable […]
New research from Relay42, a leading European data management platform company, has identified profound challenges for the financial services industry regarding the General Data Protection Regulation (GDPR) updates — which will be effective 25th May 2018. The research showed that 96% of C-level finance marketers (CMOs) believe that GDPR is the responsibility of their IT […]
64 per cent of consumers have been influenced to purchase by a mobile ad – a figure that rises to 80 per cent among millennials. But 43 per cent are more likely to buy from an organisation that sends them relevant advertising on their mobiles. And perhaps unsurprisingly, 76 per cent are more willing to […]