Brains In Bloom: Air Wick’s Lush CGI Spot Visualises The Mood-Enhancing Effects Of Aromatherapy

Brains In Bloom: Air Wick’s Lush CGI Spot Visualises  The Mood-Enhancing Effects Of Aromatherapy

RB air care brand Air Wick has today launched a new marketing campaign extolling the mood-enhancing powers of essential oils. Brains in Bloom, created by Havas London, uses CGI to visualise ‘how calm feels’ and promotes Air Wick’s aromatherapy-at-home range, Essential Mist. The range offers affordable, pre-blended essential oils at the click of a switch, making the benefits […]

CreativeDrive Acquires CGI, AR and Immersive Content Tech Startup Decora

CreativeDrive Acquires CGI, AR and Immersive Content Tech Startup Decora

 CreativeDrive has acquired 3D visualisation and augmented reality tech startup, Decora. CreativeDrive, the global content creation company which operates over 150 production studios around the world, is expanding its service capabilities with the addition of Decora’s scalable CGI and augmented reality content production services. Decora, founded in Brazil in 2012, is an accelerated CGI […]

BMB Launches £1.5m ‘Bare Bear Snack’ Campaign for Pom-Bear

BMB Launches £1.5m ‘Bare Bear Snack’ Campaign for Pom-Bear

BMB agency has launched a fun UK campaign for Pom-Bear that lets parents know the bear-shaped snacks are free from gluten, artificial flavouring or colours – and clothes. The £1.5m campaign positions Pom-Bear as the ultimate innocent snack for kids free from nasty ingredients, and adds humour to the message by bringing the bears to […]