Children who are sponsored by donors with children’s charity Plan International UK are the stars of a new, uplifting integrated campaign which they helped fundraising agency WPN Chameleon (WPNC) to create. Following a four-way pitch, WPNC was appointed to help Plan International UK – which focuses on children’s rights – develop a new campaign, featuring […]
Foundation Laço Rosa, an organisation in Brazil that fights against breast cancer, has installed an interactive panel that receives donations at the same time as it shows the power of a contribution. From a distance, the piece is an enormous barcode. But, up close, it is possible to read the names of women patients who […]
Karhu Beer wants couples to wear a bear this Valentine’s Day, and in return it will donate to a loneliness charity. Conceived by Hasan & Partners, a limited edition twin t-shirt pack, featuring a design by fashion art illustrator Laura Laine, go on-sale for 24 hours on 14 February, with profits going to loneliness charity, […]
Samsung is the official sponsor of the Tel Aviv Marathon – Israel’s biggest sports event of the year. It has been for a number of years and true to a tradition started in 2017 with the “Samsung Gaming Marathon”, it has decided to use that occasion to do good. So in 2019 it is launching […]
The objective of the new World Animal Protection US experiment called ‘Your Turn’ is to raise awareness about the poor conditions farm animals are held in and encourage people to help farm animals live cage-free lives and consider animal welfare when purchasing meat. Documented in Grand Central Station in NYC, the experiment by Serviceplan Campaign […]
Across the world, no single symbol represents a country more than its flag. And, in many countries, no group of people represents that flag with more pride or passion than its military. Ireland is no different. But despite decades of distinguished service as UN Peacekeepers around the world and at home during The Troubles, public […]
Macmillan Cancer Support launches its new multi-channel advertising campaign, bringing to life its new brand platform ‘Whatever cancer throws your way, we’re right there with you.’ The charity is aiming to reach more people living with cancer and increase its relevance to people at all stages of the disease, their families, friends, communities and its […]
23red alongside NHS Blood and Transplant (NHSBT) have launched an innovative new campaign across the Clear Channel digital Out of Home (OOH) network. The campaign uses live data from local donor centres alongside images of real blood recipients, with the aim of normalising blood donation and making it more personal and local. The first party […]
WaterAid placed 800 children’s schoolbags on the famous steps of St Paul’s Cathedral today as a stark reminder of the number of young children’s lives lost every single day due to dirty water and poor sanitation. Each of the Cathedral’s 24 entrance steps represented one hour – and the 33 children younger than five who die every hour – a whole class that never even made it to school, all for the lack […]
An interactive billboard posed to answer Manchester’s most divisive questions has just been unveiled by The Social Chain Group, in support of the local charity, Centrepoint. Located on the Axis in Deansgate Castlefield, next to Beetham Tower, the digital billboard was created by the influential social media agency as a way to “gamify” the donation […]