As part of their Justice for Women campaign, ActionAid UK have collaborated with brand experience agency Sense London to deliver the “Maze of Injustice”, a unique event to illustrate the many barriers women around the world face when accessing justice for crimes committed against them. Running on 29 August in front of the iconic Marble […]
OREO, one of the world’s favourite cookie, has teamed up with man-of-the-moment Lewis Capaldi for a quirky new content push which sees him twisting, licking and dunking a pack of OREO cookies, and auctioning it on eBay, to raise money for charity. The initiative was developed in partnership with creative agency ELVIS. As part of […]
Inspired by hit movie Three Billboards Outside Ebbing, Missouri the Women’s Equality Party has run a poster campaign to highlight the inequality involved in the lack of action against Mark Field, MP for City of London and Westminster, after he grabbed a woman protestor by the neck. Created by the WEP’s agency Quiet Storm, the 48-sheet poster, […]
SSAFA, the Armed Forces charity which has been supporting serving personnel, veterans and their families since 1885, has just unveiled its new, user-led website. The site, at www.ssafa.org.uk, has been built by strategic creative agency WPNC, as the charity seeks to boost its online presence through an ambitious digital transformation programme. SSAFA is the oldest […]
As part of George at Asda’s wider Back to School campaign, ‘Built for their Imagination’, and raising awareness around the power of play with Children In Need, MOFILM and production team Be The Fox, designed a social experiment that was captured on film. Launching August 12, the film inspires and encourages parents to play with […]
ghd and creative agency Southpaw have launched the styling brand’s 15th annual ‘Pink’ campaign, in partnership with cancer charities worldwide. This year’s emotive campaign features tattoo artist David Allen, who has spent 10 years working with breast cancer survivors to create tattoos that conceal mastectomy scars. The work will feature women who have had mastectomy tattoos by […]
Canal & River Trust, the charity that looks after 2,000 miles of waterways, has launched a new campaign, created by The Gate London, to encourage people to recharge by their local canal or river. Research shows the more time people spend on and along the Trust’s canals and rivers, the happier and healthier they can […]
International Committee of the Red Cross (ICRC) is launching a film to tell the real stories of people looking for their missing relatives. Created by Cheil Spain, the campaign aims to break the tired prejudice of the typical static image of relatives posing with a missing person’s photograph. Instead, the agency has created a campaign that […]
The NSPCC has unveiled a new digital wallet here to give supporters the ability to make recurring donations using their preferred payment method. The innovative move reflects the growing importance of mobile donations and changing consumer behaviour. Initial A/B tests have already highlighted a significant uplift in conversion rates, as well as an increased average […]
Medialab Group have been appointed as the new media agency for the charity Guide Dogs. The data-driven independent agency were successful after a three way competitive pitch process involving the incumbent agency. Medialab will work with Guide Dogs across all strategic planning, media investment and innovation across fundraising and brand activity going forward. Medialab will […]