- ColourData utilizes proprietary expertise to analyze data from over 5,000 Chinese social media, news, and e-commerce websites to serve a global client base that includes Samsung Electronics and Pfizer.
- The acquisition reinforces Cheil Worldwide’s data-driven marketing approach, boosting its core capacity in the area and enhancing its capability to attract new clients.
- Cheil Worldwide continues to pursue M&A deals with digital-oriented agencies around the world to power the company’s future growth momentum.
Cheil Worldwide today announces the conclusion of a share purchase agreement with ColourData, one of China’s leading and most innovative social big data analytics service providers, to strengthen its data-driven marketing capability. Founded by a group of big data experts in 2014, the Shanghai-based ColourData has developed proprietary technology that helps it collect postings and […]
Cheil and Korean National Police Agency created a packaging tape carrying information on 28 long-term missing children
On International Missing Children’s Day (May 25), Cheil Worldwide and Korean National Police Agency (KNPA) announced the launch of HOPE TAPE campaign to help find long-term missing children. In South Korea, 661 children have been missing for over one year, and 638 of those have been missing for more than five years. Cheil created a […]
Cheil welcomes Mariana as Regional Creative Director for Central America. Reporting to CEO and president at Cheil Central America, Kyung Keun Choi, Peluffo will be responsible for all Samsung communications across the 14 countries of her business region. Peluffo has picked up a number of international and regional awards for her work including Concurso Buenas […]
Cheil Romania is continuing to support the work of ANAIS, the anti-domestic violence association, with a new campaign that warns of the dangerous escalation of abuse that the lockdown has already incited. Three heartbreaking new films and three new print executions all carry the hashtag, #IsolateViolence, and urge people to call the emergency services if […]
Despite mainstream concerns around privacy and data protection mounting in the public consciousness, many are willing to share their most intimate data with private companies if the return is deemed a fair value exchange. Almost two thirds (61%) said they’d share health data from a highly personal health device. Meanwhile, a third of consumers would […]
[KGVID]https://marcommnews.com/wp-content/uploads/2016/05/0415_Nappy-Notes-2mins_V3.mp4[/KGVID] Cheil Hong Kong and Hello Angel, the nappy brand, have redesigned the nappy to help new mums combat the baby blues. Hello Angel’s new Nappy Notes nappy range for newborns, devised by Cheil Hong Kong, has loving messages of support for new mums embedded into each nappy. The nappies come equipped with a wetness indicator which […]
The “Bigger Than a Scar” campaign by Cheil Sao Paulo for Femama, the leading breast cancer prevention NGO for Brazil, was the first campaign to speak directly to women with mastectomies since the launch of the Pink October movement over two decades ago, with overwhelming success. For “Bigger Than a Scar”, which launched in 2015, […]
To help bring the “world’s oldest” and possibly the “least popular” ad medium—the poster—into the digital age, South Korean film distributor CJ Entertainment teamed up with ad agency Cheil to create movie posters that doubled as WiFi hotspots. Called ‘WiFi Posters’, the campaign involved installing WiFi devices into existing movie billboards—allowing users within range to […]