[KGVID]https://marcommnews.com/wp-content/uploads/2016/05/0415_Nappy-Notes-2mins_V3.mp4[/KGVID] Cheil Hong Kong and Hello Angel, the nappy brand, have redesigned the nappy to help new mums combat the baby blues. Hello Angel’s new Nappy Notes nappy range for newborns, devised by Cheil Hong Kong, has loving messages of support for new mums embedded into each nappy. The nappies come equipped with a wetness indicator which […]
The “Bigger Than a Scar” campaign by Cheil Sao Paulo for Femama, the leading breast cancer prevention NGO for Brazil, was the first campaign to speak directly to women with mastectomies since the launch of the Pink October movement over two decades ago, with overwhelming success. For “Bigger Than a Scar”, which launched in 2015, […]
To help bring the “world’s oldest” and possibly the “least popular” ad medium—the poster—into the digital age, South Korean film distributor CJ Entertainment teamed up with ad agency Cheil to create movie posters that doubled as WiFi hotspots. Called ‘WiFi Posters’, the campaign involved installing WiFi devices into existing movie billboards—allowing users within range to […]
