The much-loved Argos Christmas gift guide, affectionately nicknamed ‘Book of Dreams’ is the inspiration for the retailer’s highly anticipated 2020 Christmas advertising campaign, launched Sunday to millions of viewers across the UK during Family Fortunes. The film, shot by award-winning director, James Rouse, taps into the nostalgia that so many people can identify with, eagerly looking through the […]
Full 120 second advert launches on 3rd November at 8.15pm, during The Great British Bake Off on Channel 4 The advert tells an inspiring story of tenacity, friendship and family and features an original arrangement of “The Show Must Go On” by Queen
Amazon today launches a global Christmas TV ad campaign which follows a young, talented ballet dancer as she prepares for the role of a lifetime. This being 2020, things don’t go to plan, but with the support of friends and family, and her own tenacity and optimism, she delivers a spectacular performance for her awestruck neighbours. Simon […]
Very.co.uk has launched a heart-warming and funny new Christmas campaign, created by Grey London, which encourages us to embrace every single moment in the countdown to December 25th instead of focusing on the clichéd portrayal of Christmas day. The charmingly honest film sends the message that the best thing about Christmas is not just Christmas day but […]
84 percent of Amazon shoppers are planning to make purchases during the Christmas shopping period Amazon shoppers are planning to do 39 percent of their Christmas Shopping on Amazon this year Black Friday is the most important sales event this quarter for the 25-44 age group Technology is anticipated to be the most popular category Delivery time is the number one factor driving purchase preference for UK shoppers
In what is set to be the biggest Q4 ever, Amazon shoppers are anticipated to spend a whopping £400 each on the ecommerce site in the lead up to Christmas, according to new research commissioned by Molzi. UK Amazon shoppers intend to make 39 percent of Christmas-related purchases on the site, with the 45-54 age group […]
- Study from Havas Media Group found that only 8% of respondents were planning to spend less on Christmas than they did in 2019
43% of people in the UK say they plan to spend more on Christmas this year than they did last year, according to research from Havas Media Group. The Black Friday and Winter Shopping Occasions study from Havas Media Group, which is based on responses from 1,500 people, found that only 8% of people are planning […]
Celebrity Cruises launches multi channel media campaign with new brand film on Christmas Day
Celebrity Cruises launches its new brand film, Wonder Awaits, across multiple channels this Christmas, kicking off with a TV spot during The Great British Bake Off on Channel 4 on Christmas Day. Celebrity Cruises will advertise on Channel 4, Sky and – for the first time – ITV, for two and a half months supported with […]
Trufalie by AVK is a Ukrainian brand of truffle candies. For many years, they have positioned themselves as “candies of the exquisite taste” focusing on women. Here is what their communication looked like before.
Trufalie is He The first candy for men was created in Ukraine We know that this is the time of Christmas creativity. Christmas always means presents including sweets for women, children… and that’s it? How about sweets for common adult men? We live in a world of equal rights but how often did you see […]
This Christmas #TheConnectedRestaurant brings families on two sides of the Atlantic, together around one table.
Powered by the Three network, in partnership with Samsung, this unique restaurant gave Irish families the opportunity to come together to share a Christmas meal like no other. This year’s Connected Restaurant connectedDublin with the most famous city in the world with a long-standing Irish connection, New York. Open for three days from Friday 6th – Sunday 8th December, The Connected Restaurant, helmed by American-Irish chef, Flynn […]
This Christmas, Stein IAS is launching its first ever musical as part of its mission to save creative souls. Aptly named ‘A Creative Carol’,the short musical adaptation of a Christmas Carol follows a cliché-driven Creative Director (Scrooge) as he journeys through marketing’s past, present and future in his last chance to save his creative soul. Produced by Stein IAS, this […]
MAINE LOTTERY – Dasher2 from Fuseideas on Vimeo. Fuseideas has developed and produced a new campaign for the Maine Lottery’s Secret Santa holiday campaign, according to Dennis Franczak, CEO of the full-service advertising firm. Fuseideas has worked withthe Maine Lottery since 2015. The agency developed a :30 television commercial and a :30 radio spot as well […]