The independent agency debuts a new creative platform that also extends to Mighty Patch Original, featuring personified pimples who simply can’t win Creative agency Humanaut has launched a new campaign for Hero Cosmetics, the skincare brand best known for the #1 best-selling acne patches in the market. The campaign introduces Hero Mighty Shield, an invisible liquid patch […]
For Valentine’s Day, Hero Cosmetics and independent creative agency and production studio Humanaut turned one of skincare’s least romantic realities into a gift worth sending. The activation, titled “The Breakout Box,” reimagines the holiday’s iconic gift, using humor and irreverence to champion the acne care brand’s ongoing commitment to normalizing breakouts. At the center of the activation, 190 influencers […]
Pass the Batiste, developed by VML UK, debuts as the brand’s most ambitious global platform Batiste, the world’s #1 dry shampoo brand, today announced the launch of Pass the Batiste, a new global brand platform and its most expansive campaign to date. Developed in partnership with VML UK, the integrated campaign is rooted in a […]
Anusol launched its first TV ad campaign after appointing MSQ Partners’ The Gate London as its lead global creative agency. The UK’s leading piles treatment brand is part of Church & Dwight’s extensive healthcare portfolio, which MSQ Partners was awarded following a creative pitch process earlier in 2018. The “Bums the word†campaign looks to […]
BMB is urging women to ‘boss your morning routine’ in a new through-the-line campaign for the Church & Dwight-owned beauty brand Batiste. The campaign features a television ad showing a young woman waking up with a packed morning routine ahead of her. But she makes it all work – from having time for coffee, to […]
Consumer Packaged Goods company Church & Dwight has appointed MSQ Partners as its lead creative agency, with the review run through Creativebrief. This is the first time in 18 years that Church & Dwight has reviewed its agency partner. The team will comprise of MSQ Partners agency The Gate London leading on creative and strategy, […]