CITROËN: CREATOR OF COMPACT SEDANS SINCE 1928 This year, Citroën presents the Citroën C4, marking a new chapter in the history of its compact sedans, which began in 1928. Citroën has always sought to make the road more comfortable for everyone — a mission at the heart of its DNA. In its 100% electric version, […]
Citroën, accompanied by its agency BETC, demonstrates the Citroën C3 Aircross SUV’s versatility in its new global campaign “Cello”. The film tells the story of a young girl trying to find her way supported her father who is always at her side. After crashing her mountain bike, creating shapeless pottery and suffering a heavy defeat […]
Citroën, and their agency Traction (BETC), launched #BornAndré to mark their official 100th birthday and paying homage to their founder André Citroën. Citroën is a ‘human centric’ brand, putting people at the heart of their strategy, as told through their signature ‘Inspired by you’. The #BornAndré campaign is simple: if a child born on the 4th […]
Citroën turns 100 years old in 2019. One hundred years at the forefront of technological advances and style trends when it comes to automobile design. The fact is that Citroën has always been a trendsetter when it comes to its vehicles. And to celebrate these 100 years, BETC/Havas has developed a special action that will take its fashion sense […]
Citroën’s cars are famous for their comfort and it was along this insight the French car manufacturer decided to make traveling even more comfortable. In partnership with its agency Traction (part of the BETC Group), Citroën introduces Seetroën, the first glasses against motion sickness. Motion sickness is a common condition that chronically affects more […]
Citroën and Rip Curl have partnered up for the promotion of the new Special Edition Citroën Spacetourer Rip Curl. Part of an ambition to develop new forms of original and innovative communication for Citroën, Traction (BETC) has created a piece of brand content to bring professional surfers closer to their families while they’re away. […]
Citroën assigns its global communications accounts to TRACTION, BETC Group. The TRACTION name pays homage to the legendary “Traction Avant” (front-wheel drive) vehicle produced by the car manufacturer from 1934 to 1957. Citroën, the much-loved automobile brand in France, has decided to assign its global communications account to the biggest French advertising agency. The new […]
After an inter-agency pitch, CMW was selected to create a campaign to promote Citroën’s new DS3 Cabrio and their partnership with Arsenal FC. To complement Citroën’s advertising theme ‘Escape the Ordinary’, CMW chose magic as their overarching theme, creating a show-stopping experience with up and coming magician Drummond Money-Coutts, aka DMC, performing a number of […]