MELIOR is a fresh face among household cleaning products and a new social enterprise, championed by its passionate founder Diane Cheung. MELIOR’s purpose is three fold, to offer more effective cleaning products, treading only ‘lightly on the planet’, while employing people with disabilities who are often overlooked for employment thereby setting an example to others. […]
Cleaning products manufacturer, Challs International, has partnered with the London office of independent brand design agency, Bulletproof, to launch ALKIMI, an exciting new highly efficacious and non-toxic cleaning range, which is safe for the user and their environment. Within the household cleaning category, consumers faced a no-win situation: choose powerful cleaning products that get the […]
Flash, one of the market-leading homecare brand from Procter & Gamble (P&G), has reduced the price of its Flash Task Sprays price marked pack (PMP) from £2.25 to £1.99. The decision was taken to reduce the price mark on this best-selling SKU following feedback from convenience retailers that they wanted to drive customer loyalty by […]