Comfort made 87-years-old lady become the star of the runway in Sao Paulo Fashion Week

Comfort made 87-years-old lady become the star of the runway in Sao Paulo Fashion Week

Real treatment functions for clothes, quality perfumes and positive impact on society: these are the pillars that underpin the recently launched Comfort campaign worldwide. In the portfolio, the softer fabric products have a formula developed to protect fibers from the fabrics, avoiding damages so that the clothes last four times more. To introduce the concept, […]

Vaillant launches multi-million pound 2018 consumer campaign

Vaillant launches multi-million pound 2018 consumer campaign

 Vaillant, a leading heating technology manufacturer, is set to re-launch its 2018 multi-media consumer advertising campaign. The return of Vaillant’s £2.6m television advertising campaign continues with the much loved, ‘content snoozing cat’. The advert ends by encouraging homeowners to use Vaillant to ‘find their Comfort Zone’ this heating season with the reassurance that they […]

Citroën team with BETC’s Traction to bring out glasses to cure motion sickness

Citroën team with BETC’s Traction to bring out glasses to cure motion sickness

 Citroën’s cars are famous for their comfort and it was along this insight the French car manufacturer decided to make traveling even more comfortable. In partnership with its agency Traction (part of the BETC Group), Citroën introduces Seetroën, the first glasses against motion sickness. Motion sickness is a common condition that chronically affects more […]

Comfort adds ‘Luxurious’ variant to Intense range

Fabric softener brand Comfort today unveils ‘Luxurious’, a new variant in its ‘Intense’ range, with product design, packaging and visual identity developed by branding and packaging consultancy PB Creative. The agency was briefed with ensuring that the Luxurious variant stood out on shelf as something special, whilst still clearly belonging to the Intense range. The […]

Jennifer Aniston wakes up to comfort and luxury in Emirates’ latest product campaign

Jennifer Aniston wakes up to comfort and luxury in Emirates’ latest product campaign

Emirates unveiled its highly anticipated television commercial (TVC) featuring Hollywood actress, director and producer Jennifer Aniston. This marks the first time Emirates has collaborated with the international star in a global digital and TV campaign. The Golden Globe and Emmy award-winning actress showcases her impeccable comedic timing in the global airline’s light-hearted TVC. The ad […]