Today, the leader in TV and video market intelligence, Glance, announced it’s adding National Media Onderzoek’s (NMO) new Total Video measurement to it’s services. The addition of NMO’s Total Video dataset, which provides a complete picture of Dutch TV viewing behaviour, marks an expansion of the TV and video audience analysis offered by Glance across […]
Over the years, mothers have nagged their children to wash their hands regularly while children have seen it as an extremely daunting task. Godrej protekt, a range of hand hygiene products from Godrej Consumer Products Limited, has taken it upon itself this ‘Global Handwashing Day’ to make handwashing fun with the launch of their new […]
Pinterest has announced plans to bring advertising to its platform for the first time in the form of Promoted Pins, a move that follows several recent attempts to make itself more attractive to advertisers. The three-year old business, which has previously voiced its reluctance to running ads, has promised the service will be “tasteful”, “relevant’ […]
Adidas premieres their latest campaign, “Quick Ain’t Fair” featuring A$AP Rocky, John Wall (Washington Wizards), Damian Lillard (Portland Trail Blazers) and Jrue Holiday (Philadelphia 76ers). “Quick Ain’t Fair,” from 180LA, opens with A$AP Rocky rapping the mythical tale of a family of quicks, who live and ball within the advanced shoe. Utilizing theinnovative technology of […]
Dare has created a unique TV ad using head-mounted cameras to show the everyday adventures of Vision Express customers. The ad was shot by Conkerco through Academy Films and features a cameo from Heston Blumenthal who has been working with Vision Express since the summer as brand ambassador. Making the film required the design and […]
This year’s average Super Bowl commercial price is expected to climb to about the same level as a year ago — close to 10% — with many commercials bought at $4 million for a 30-second commercial. Average pricing for a 30-second commercial for this year’s big football game on Feb. 3 on CBS featuring the […]