Rediffusion Y&R harnessed an innovative idea to play with 1500 Dots through outdoor installation for Moods Condoms

Rediffusion Y&R harnessed an innovative idea to play with 1500 Dots through outdoor installation for Moods Condoms

Despite being the origin of Kamasutra, people in India are surprisingly shy to talk openly about sex thereby condoms. Only 5% purchase reflects the stigma attached as people are embarrassed to buy condoms. Moods being one of the largest selling condom brand in India, wanted to promote the use of condoms without making the consumer […]

Durex launches #CondomEmoji campaign ahead of World AIDS Day

Durex launches #CondomEmoji campaign ahead of World AIDS Day

Durex is calling for the creation of a condom emoji to help young people communicate about safe-sex ahead of World AIDS Day. The #CondomEmoji campaign is running across YouTube, Facebook and Twitter, with an accompanying video explaining the reasoning behind the project. Durex has claimed that emojis are perceived as a “new language” by millennials […]

Durex & Havas Worldwide London Get to the Bottom of Safe Sex

Durex & Havas Worldwide London Get to the Bottom of Safe Sex

In a new campaign created by Havas Worldwide London, Durex challenges the myth of social stigma around condom use, revealing a fundamental misunderstanding between the sexes. The wider campaign corrects misconceptions around STIs and unplanned pregnancy, combating the belief that they don’t happen to ordinary people. In the leading ‘When it’s on it’s on’ film […]