The Morgan Motor Company is supporting the launch of its all-new Plus Four sports car with a social media campaign devised by WPP’s Wildfire Word of Mouth Marketing. Featuring timeless style, the Plus Four is Morgan’s most popular model, and while the instantly recognisable design cues remain, the Plus Four has been brought firmly into […]
Bookmark Launches 2020 Industry Report on Experiential Marketing Alongside New Insights Hub
Bookmark Content and Communications has released a new and comprehensive Experiential Marketing Industry Report delivering the latest in experience-driven PR strategies for marketing and PR professionals. Experiential marketing if a powerful tool that marketers can use to confront the challenges of media saturation by elevating experiences as a crucial avenue in the nurturing of the […]
Customer Experience Leaders Must Deliver Gains That Justify Growing Budgets Customer experience (CX) efforts remain inconsistent in many organizations, but there are signs of greater commitment and execution for 2020, according to Gartner, Inc. Gartner’s 2019 Customer Experience Management Survey revealed that more than two-thirds of CX leaders expect budget increases in 2020 (see Figure […]
Brandwatch, the leading enterprise social intelligence company, today announced its acquisition of BuzzSumo, the world’s most popular content marketing and influencer identification platform. The acquisition of the BuzzSumo business builds on Brandwatch’s strengths as a group giving insights to marketers, adding both a leading position in the SMB market to complement its recognized leadership in […]
While it’s tempting for all brands and retailers to jump on the Thanksgiving shopping bandwagon, marketers need to think about their audiences to figure out how, when, or even whether to take advantage of the discount days, says the National Retail Federation. There’s no “one-size fits-all” approach for Thanksgiving, Black Friday, Small Business Saturday and […]
New research unveiled has shown the value of brand storytelling: 79% of UK adults think it’s a good idea for brands to tell stories as part of their marketing and customer communications. However, it seems they could also be doing it better, as 85% couldn’t give an example of a memorable story told by a […]