Cornett Named Creative and Social Agency of Record for Nissin Foods USA

Cornett Named Creative and Social Agency of Record for Nissin Foods USA

Independent agency to lead strategy and creative for iconic brands Cup Noodles®, Top Ramen®, and Hot & Spicy Fire Wok Cornett, the independent, female-owned, full-service advertising agency known for helping brands in crowded categories creatively outcompete, has been named the creative and social agency of record for Nissin Foods USA. Nissin Foods, the company behind beloved […]

Natural Light Partners with Richard Karn to “Go Craft”—And Taps Cornett to Lead the Charge

Natural Light Partners with Richard Karn to “Go Craft”—And Taps Cornett to Lead the Charge

Natural Light is making a bold new move in 2025—and no, it’s not launching a craft beer. Instead, the American-style light lager is embracing a different kind of craft by teaming up with 90s sitcom-star and home-renovation expert Richard Karn. As Natty’s official Craft Ambassador, Karn is helping DIY enthusiasts upgrade their spaces, starting with […]

Visiting Lexington, Kentucky? Linger a Little Longer or “You’ll Hate To Go”

Visiting Lexington, Kentucky? Linger a Little Longer or “You’ll Hate To Go”

VisitLEX Tackles “Travel Regret” with Clever Campaign Against Short Stays Travel regret is real, nearly every Lexington, Kentucky, guest will tell you.  The same jaw-dropping Bluegrass views that famously welcome visitors to Lexington can turn bittersweet on the way home after a two-day stay because those visitors realised too late that two days just wasn’t […]

Cornett Campaign Goes Epic for UK HealthCare 

Cornett Campaign Goes Epic for UK HealthCare 

Cornett has launched its latest creative for UK HealthCare to frame up the high stakes patients face with the help of the state’s number one hospital. The campaign’s hero spot, titled “I Shouldn’t Be Here,” tells the story of a resilient rock climber’s health care journey—taking charge of a life-threatening diagnosis by seeking the expertise […]

Cornett Adds Benny Jackson as Creative Director

Cornett Adds Benny Jackson as Creative Director

Independent, female-owned, full-service agency Cornett has hired Benny Jackson as Creative Director. With nearly 20 years of experience turning big ideas into award-winning work for global brands, Jackson thrives on tackling creative challenges, leading teams, and bringing fresh perspectives to every project. Most recently he was Social Creative Director at TBWA/Media Arts Lab for four years. Before that, […]

Kate Schifferdecker Joins Agency Cornett as VP, Client Partnerships

Kate Schifferdecker Joins Agency Cornett as VP, Client Partnerships

Full-service advertising agency Cornett has hired Kate Schifferdecker as VP, Client Partnerships. She is an experienced strategic adviser who has delivered impact and results for global brands in the CPG, retail, lifestyle, food and spirits industries. Schifferdecker sets the vision, drives big ideas, executes seamlessly, and leverages data to deliver game-changing insights and actionable business intelligence. She […]

Cornett Names Damon Vinyard Head of Production

Cornett Names Damon Vinyard Head of Production

Independent, full-service agency Cornett has named Damon Vinyard its Head of Production. The role is a first for the agency, part of Cornett’s continued commitment to ensuring content and production excellence. The seasoned producer started his career in film and television during his first eight years in the industry, but spent the last 13 in the commercial world. Vinyard […]

Busch Light and Jack Link’s: An Effortless Pairing That’s ‘Always Good Together’

Busch Light and Jack Link’s: An Effortless Pairing That’s ‘Always Good Together’

Cornett Brings Humor In New Work Featuring Busch Guy And The Wild Weirdness Of Jack Link’s Sasquatch Two big brands. Two beloved mascots. Together at last. Busch Light and Jack Link’s have teamed up to bring fans a combo that’s always good together—beer and beef jerky. To announce the collaboration, Busch Light tapped agency partner Cornett. The independent, female-owned agency […]

Cornett Expands Its Already Enviable Strategic Offering with the Hiring of Ginger Smithwick and Ellie Kangur

Cornett Expands Its Already Enviable Strategic Offering with the Hiring of Ginger Smithwick and Ellie Kangur

Independent, full-service advertising agency Cornett is expanding its already substantive strategic offering with the hiring of Ginger Smithwick, SVP, director of Strategy, and Ellie Kangur, brand strategist, CEO and owner Christy Hiler announced today. Smithwick has more than 20 years experience exploring the why behind consumer behavior—and crafting strategies to change them for some of the biggest brands in […]

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