Tourism brand bets big on unique benefits to stand out from nearby competition When people think of Kentucky, they should think of Lexington, because Lexington represents the best of the Bluegrass State. So says a new campaign by agency Cornett for longtime tourism partner VisitLEX that’s going big on a direct call to action for […]
83% of travelers say that reviews play an essential role in their booking. So agency Cornett has helped VisitLEX—the Lexington Convention and Visitors Bureau—go straight to the experts for an unprecedented batch of metaphysical travel reviews of the Horse Capital of the World. Carrie Kenady, a renowned psychic medium who has appeared on the television […]
Full-service advertising agency Cornett has hired Jamon Deaver as director of marketing—agency owner and President Christy Hiler announced today. Deaver has more than 15 years of marketing experience and brings the agency a range of leadership and brand-building capabilities—including strategy development, copywriting, art direction, public relations, creative ideation and execution. He will split his time […]
After just two years as creative director, Jason Majewski is being promoted to group creative director at full-service agency Cornett. He will be responsible for leading creative work for the recently won LEGOLAND Resorts North America account as well as Busch Light, University of Kentucky HealthCare and all new business. Reporting to Whit Hiler, executive creative […]
Creative agency Cornett announce that it has named Dave Walker senior vice president, co-director of Brand Strategy. He comes to the agency from Procter & Gamble, where he worked on some of the world’s most iconic brands, including Cascade, Crest, Dawn, Fairy, Oral B and Tide. Earlier, he worked on Long John Silvers and Kentucky Fried […]
‘Horse Kicks’ turns hyped human sneakers into fashionable footwear for equine athletes
The world’s first custom sneaker retailer for horses is launching in Lexington, Kentucky, the Horse Capital of the World. Horse Kicks is a custom “deconstruction/reconstruction” service that turns rare, collectors’ item human sneakers into premium “horseshoes” for the world’s greatest equine athletes. Launching this fall with a pop-up presence in the heart of downtown, Horse […]
Gannett, the largest U.S. newspaper publisher as measured by total daily circulation, is launching an ambitious brand campaign to promote local journalism in three of its largest markets: Nashville, Austin and Phoenix. The “Here For It” campaign, running now through October 2022, was produced in collaboration with Lexington, Kentucky-based ad agency Cornett to boost awareness of The Tennessean, Austin […]