Conagra Brands Selects Cornett as Marketing Agency for Modern Media Execution

Cornett, a female‑owned independent media & marketing agency, has been selected by Conagra Brands, home to North America’s most iconic food brands, as its Strategic Media Execution Partner.

Conagra is rebuilding its media and marketing model to enhance speed, transparency, and strategic integration. This work includes bringing strategy and digital activation in‑house, establishing a Marketing Center of Excellence, and redefining the company’s agency ecosystem. The process is being led by Peter Choi, Conagra’s vice president of Marketing, whose nearly two decades at Procter & Gamble shaped his expertise in building world‑class brand and media systems.

“We’re building how Conagra plans, activates, and measures media in-house,” said Choi. “This allows us to leverage the full power and scale of our people, resources, and data science capabilities. We need an agency with boldness and conviction to help bring that transformation to life. Cornett understands what we are building, and we are excited to partner with an agency that shares our vision.”

Cornett was selected after a rigorous RFP process. The agency demonstrated the strategic capability, operational agility, and senior‑level engagement required to support Conagra’s evolving media model.

Under the new partnership, Cornett will provide advisory and support of in-house media planning and buying for several of Conagra’s iconic brands, including Slim Jim®, Banquet®, Marie Callender’s®, Healthy Choice®, Orville Redenbacher’s®, RO*TEL®, and FATTY®. Independent agency Hunterblu Media will also support Cornett through performance media surge capacity.

“This is what it looks like when a brand decides to take full ownership of its media destiny. Conagra is building something genuinely new, and we’re honored to be part of it,” said Cornett CEO and owner, Christy Hiler. “We’re not afraid to be bold, and we don’t hide behind layers. That same energy is what we’re bringing to this partnership every day.”

Source: Cornett

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