Adnami partners with Omnicom Media Group in Sweden to help it deliver high-impact advertising programmatically

Adnami partners with Omnicom Media Group in Sweden to help it deliver high-impact advertising programmatically

Adnami, which specialises in programmatic, high-impact advertising solutions, has announced a partnership with Omnicom Media Group in Sweden, with the leading global media network opting to work with the Danish tech company in order to optimise the delivery of high impact advertising for its wide range of clients. Adnami facilitates opportunities to stand out in […]

Client-agency relationships: The seven behaviours that set the best apart from the rest

· Trust is the new benchmark for clients in a post-Covid world, over and above functional ability to ‘do the job’. · Communication is the top scoring behaviour among the best agencies – but trust has slipped. · Covid has changed the landscape and both agencies and clients have demonstrated resilience. · Challenge is the biggest differentiator for agencies and clients alike.

Client-agency relationships: The seven behaviours that set the best apart from the rest

New data from leading relationship management company Aprais has identified the seven behaviours that set the best clients and agencies apart from the rest. The figures, drawn from Aprais’ database of more than 22,000 client-agency evaluations over 20 years, show qualities like trust, communication and resilience are now outstripping functional skills – the ability to […]

Boldspace tops podium as Silverstone appoints agency to data and analytics brief

Boldspace tops podium as Silverstone appoints agency to data and analytics brief

Silverstone, the home of British Motorsport, has appointed brand building, communications and analytics agency Boldspace to a comprehensive data and analytics brief following a competitive pitch. Boldspace will review Silverstone’s entire digital estate, create a new data and analytics framework, and build internal capability to drive the organisation’s future data-led marketing and communications activity. Following […]

Wunderman Thompson UK strengthens data offering with the hire of Steve Richards as Data Partner

Wunderman Thompson UK strengthens data offering with the hire of Steve Richards as Data Partner

Starting the new year with new talent, Wunderman Thompson welcomes Steve Richards as UK Data Partner.  Steve joins from Dentsu Data Labs, where he held the role of Managing Director of Data, Consultancy and Solutions, overseeing a team of 30 across Carat, Vizeum, iProspect and DentsuX. Responsible for supporting UK and global clients with data […]

Finally the impact of wealth investment on the world can be explored

Today the ‘Google Earth for investors’ launched, the first public platform that shows the global impact of investments.

Finally the impact of wealth investment on the world can be explored

The way that people invest money has a big impact on how the world evolves. So far, making financial profit has been the key incentive for the majority of investors. But with the increasing urgency of global societal and environmental issues, long-term investments require a completely new perspective, one that helps maintain the world through […]

Wunderman Thompson Intelligence report shows that data collection, storage and processing are posing problems that need urgent debate

· Data has become a political force as China and the United States battle over apps and info · Personal data use is emotionally driven; 55% of consumers feel disoriented and 48% feel violated when notified of a security issue with their details · 71% of consumers believe that they should have control over the security and privacy of their own personal information. · Data storage is now a fast-growing eco problem

Wunderman Thompson Intelligence report shows that data collection, storage and processing are posing problems that need urgent debate

Wunderman Thompson Intelligence’s latest report explores how, in response to rising consumer discomfort with the way personal information is tracked and traded online, a new data ecosystem is emerging; including a new value exchange for consumers, a fresh set of rules for brands and a repositioning of the digital identity as equal to the physical body. There’s a growing ethical problem plaguing consumers, […]

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