Wunderman Thompson Intelligence report shows that data collection, storage and processing are posing problems that need urgent debate

· Data has become a political force as China and the United States battle over apps and info · Personal data use is emotionally driven; 55% of consumers feel disoriented and 48% feel violated when notified of a security issue with their details · 71% of consumers believe that they should have control over the security and privacy of their own personal information. · Data storage is now a fast-growing eco problem

Wunderman Thompson Intelligence report shows that data collection, storage and processing are posing problems that need urgent debate

Wunderman Thompson Intelligence’s latest report explores how, in response to rising consumer discomfort with the way personal information is tracked and traded online, a new data ecosystem is emerging; including a new value exchange for consumers, a fresh set of rules for brands and a repositioning of the digital identity as equal to the physical body. There’s a growing ethical problem plaguing consumers, […]

TabMo’s new In-Store Impact tracks incremental store visits in real-time

Real-time footfall uplift data tied directly to advertising activity informs marketing spend to maximise influence on customer behaviour Self-serve model increases transparency and control for advertisers

TabMo’s new In-Store Impact tracks incremental store visits in real-time

Mobile-first advertising company TabMo has launched In-Store Impact, the latest version of its advanced footfall tracking technology, to help brands and retailers influence and track store visits and optimise marketing spend. It is the first solution of its kind to be available on a self-serve basis for clients that want to manage their own campaigns.In-Store Impact builds […]

SocialCode Name Drew Mehta Vice President, Performance And Analytics

In this newly created role, Mehta will scale SocialCode’s performance and analytics teams

SocialCode Name Drew Mehta Vice President, Performance And Analytics

SocialCode, the leader in digital media marketing solutions, today announced the appointment of Drew Mehta as Vice President, Performance and Analytics. In this newly created role, Mehta is charged with scaling SocialCode’s Performance and Analytics team to drive better reporting, insights and analytical decision-making for SocialCode’s roster of clients. Reporting to Drew Kraemer, President of […]

Chris Peters, Performance Director at Mindshare joins GrowthMinds as Director of Client Growth

Chris Peters, Performance Director at Mindshare joins GrowthMinds as Director of Client Growth

London-based growth hacking agency, GrowthMinds has hired Mindshare senior manager Chris Peters into its newly created role of Director of Client Growth. This hire comes as GrowthMinds are rapidly scaling in their support of startups in the UK. At Mindshare, Chris led accounts for B​ P, Three and scaleups like Dollar Shave Club and Birchbox. […]

Google launch “Allan’s Story” showcasing how Zlto, a South African Start Up, is using the Web to address youth unemployment

● The video will launch across Google platforms on Monday 9th December ● This short cinematic video explores how Zlto is using the Web to help young people find work

Google launch “Allan’s Story” showcasing how Zlto, a South African Start Up, is using the Web to address youth unemployment

South Africa has the world’s highest recorded youth unemployment rate. Many young people are unable to access job oppounities due to a lack of nancial resources and necessary work experience. Allan van der Muelen, the co-founder of start-up Zlto, is changing this. Zlto is a web-based digital rewards plaorm that incentivizes young people to gain work […]

What’s Preventing Marketers Turning Data Into Gold?

New research reveals 98% believe future improvements are held back by data silos, justifying the cost and in-house skills shortage

What’s Preventing Marketers Turning Data Into Gold?

Data-driven marketing is vital for today’s marketing teams. But a new report by global marketing communications agency Allison+Partners revealed that while marketers have made progress to becoming more data-driven, nearly all respondents cited numerous barriers preventing them from getting the most out of data. The survey, which included input from 500 marketing directors in the […]

Arla Finland announces AI app for animal welfare – “We wanted to create the world’s most transparent milk origin journey”

From today, consumers have the opportunity to view varied and up-to-date information on the welfare of cows. Arla Iris is the name of an app developed by Arla Finland that uses artificial intelligence technology. The app will be piloted on Tikka, an organic farm in Kurikka. Arla Single Estate Organic Milk will be the pilot product.

Arla Finland announces AI app for animal welfare – “We wanted to create the world’s most transparent milk origin journey”

This is reportedly the first time in the world that artificial intelligence is used to give consumers up-to-date information on animal welfare. Arla Finland’s CEO Kai Gyllström explains that the purpose of the new innovative app is to meet consumer expectations. – It is important for people to be sure that the living conditions of dairy farm cows are […]

Force24 announces collaboration with young fast-growth agency

Force24 announces collaboration with young fast-growth agency

Yorkshire-based digital agency Dark Cherry Creative has entered into a partnership with UK marketing automation platform Force24, as the young business gears up for growth in 2020. Only 18 months into the company’s existence, Dark Cherry Creative has delivered more than 43 marketing, design and web development projects, for clients large and small. But with […]

Jellyfish marches on with global expansion following investment from Fimalac Group

Jellyfish marches on with global expansion following investment from Fimalac Group

Jellyfish, a digital partner to some of the world’s leading brands, is continuing its global expansion following investment from French group Fimalac, which is owned by Marc Ladreit de Lacharrière. The deal will see data-driven specialist Tradelab (part of Fimalac Group), a leading programmatic buyer in Europe and a web analytics and optimisation expert, integrated into […]

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