Essence Launches New Office In France
Essence Launches New Office In France
Wavemaker’s Christiaan Lette Joins Wunderman Thompson As UK Chief Data Officer
Wavemaker’s Christiaan Lette Joins Wunderman Thompson As UK Chief Data Officer
Eye Tracking Findings Emphasise The Importance Of Measuring Attention In Digital Advertising
Eye Tracking Findings Emphasise The Importance Of Measuring Attention In Digital Advertising
THE RISE OF KIDULT HOMEMAKERS: GEN Z Are Making ‘LIFELONG’ Brand Associations As They Move Out Of Mum And Dads House
THE RISE OF KIDULT HOMEMAKERS: GEN Z Are Making ‘LIFELONG’ Brand Associations As They Move Out Of Mum And Dads House
Lucid And The Trade Desk Power Advertiser’ Brand Impact
The Trade Desk becomes first DSP to integrate Lucid in-platform
Lucid And The Trade Desk Power Advertiser’ Brand Impact
IRI announces Google executive and CPG advertising leader Kirk Perry as next President and CEO
Andrew Appel to transition to role as Board Director and Advisor
IRI announces Google executive and CPG advertising leader Kirk Perry as next President and CEO
Adnami partners with Omnicom Media Group in Sweden to help it deliver high-impact advertising programmatically
Adnami, which specialises in programmatic, high-impact advertising solutions, has announced a partnership with Omnicom Media Group in Sweden, with the leading global media network opting to work with the Danish tech company in order to optimise the delivery of high impact advertising for its wide range of clients. Adnami facilitates opportunities to stand out in […]
Client-agency relationships: The seven behaviours that set the best apart from the rest
· Trust is the new benchmark for clients in a post-Covid world, over and above functional ability to ‘do the job’. · Communication is the top scoring behaviour among the best agencies – but trust has slipped. · Covid has changed the landscape and both agencies and clients have demonstrated resilience. · Challenge is the biggest differentiator for agencies and clients alike.
New data from leading relationship management company Aprais has identified the seven behaviours that set the best clients and agencies apart from the rest. The figures, drawn from Aprais’ database of more than 22,000 client-agency evaluations over 20 years, show qualities like trust, communication and resilience are now outstripping functional skills – the ability to […]
Boldspace tops podium as Silverstone appoints agency to data and analytics brief
Silverstone, the home of British Motorsport, has appointed brand building, communications and analytics agency Boldspace to a comprehensive data and analytics brief following a competitive pitch. Boldspace will review Silverstone’s entire digital estate, create a new data and analytics framework, and build internal capability to drive the organisation’s future data-led marketing and communications activity. Following […]
Wunderman Thompson UK strengthens data offering with the hire of Steve Richards as Data Partner
Starting the new year with new talent, Wunderman Thompson welcomes Steve Richards as UK Data Partner. Steve joins from Dentsu Data Labs, where he held the role of Managing Director of Data, Consultancy and Solutions, overseeing a team of 30 across Carat, Vizeum, iProspect and DentsuX. Responsible for supporting UK and global clients with data […]