MarComm’s Star Parade: Meet Rowena Curlewis

MarComm’s Star Parade: Meet Rowena Curlewis

MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Rowena Curlewis, CEO and founder of drinks design specialists Denomination has been just that…. Q) Give us a brief insight into your career so far? My first job was as a marketing […]

Denomination adds a shot of bacchanalian humour to new gin brand Wildspirit

Denomination adds a shot of bacchanalian humour to new gin brand Wildspirit

New distillery, Wildspirit, launches Wildspirit Bloody Merry Gin, with a convention-breaking brand and packaging identity by drinks design specialist Denomination. Passionate distiller and founder of Wildspirit, James Dumay, set out to fill a gap in the market for a serious gin for serious gin drinkers, but with a very unserious attitude: “We wanted to bring an […]

Fourth Wave launches wine range for new-gen drinkers in collaboration with Denomination

Fourth Wave launches wine range for new-gen drinkers in collaboration with Denomination

Australian organic wine producer Fourth Wave launches a range of lighter-style wines called Tread Softly in partnership with drinks design specialist Denomination. Tread Softly has been created as a ‘next generation wine for the next generation of drinker’ in response to the increasing appetite for light wines that taste good, whilst having minimal environmental impact. Denomination’s work illustrates […]

Wakefield Wines Launches Landmark Wine for 50th Anniversary, with Design by Denomination

Wakefield Wines Launches Landmark Wine for 50th Anniversary, with Design by Denomination

South Australian-based family-owned winery, Wakefield Wines, will release a rare, ultra-premium wine to celebrate 50 years of winemaking on 1st May, with standout packaging by drinks design specialist Denomination. The wine celebrates the founding purpose of the South Australian family winemaker, which was to craft new world wines to rival those of the old world, particularly […]

Denomination boosts its international senior team with two new appointments

Denomination boosts its international senior team with two new appointments

Drinks design specialist Denomination announced the appointment of Giles Darwin as Managing Director of the UK office, and Roy Tahtinen as Creative Director of the San Francisco studio, further strengthening the agency’s strategic and creative design expertise in the international drinks industry. Giles will be heading up UK and European operations from Denomination’s Central London […]

Denomination Gives Adult Soda Brand Somersault Extra ‘Pop’

Denomination Gives Adult Soda Brand Somersault Extra ‘Pop’

New Instagram-worthy drinks brand Somersault launches in a bid to tap into the burgeoning adult soft-drinks market, with a stand-out identity by drinks design specialist Denomination. The adult soft-drinks category is a huge growth area globally, as more consumers seek out no- and low-alcohol options with grown-up flavour profiles. Slow-brew soda start-up Somersault spotted a […]

Denomination Unveils New Design for Dow’s Aged Tawny Ports to Connect with Younger Audiences

Denomination Unveils New Design for Dow’s Aged Tawny Ports to Connect with Younger Audiences

Historic Port brand Dow’s is relaunching its range of Aged Tawnies in a bid to attract a younger audience, with elegant, refined packaging design by Denomination. Dow’s, owned by the Symington Family, holds one of the largest and most valuable stocks of Port ageing in seasoned oak, including barrels that date back to the 19th century. Master blender […]

Carlton & United Launches Strongbow Blossom Rosé Sparkling Apple Cider with Design by Denomination

Carlton & United Launches Strongbow Blossom Rosé Sparkling Apple Cider with Design by Denomination

Leading drinks design agency Denomination has designed a new product, Strongbow Blossom Rosé Sparkling Apple Cider, for Carlton & United Breweries (CUB, part of the AB InBev family), aiming to bring growth and inject excitement back into the cider category. Denomination developed an elegant and Insta-worthy design to appeal to the repertoire of drinkers who […]

Frucor Suntory Launches New Range of Fruit-Infused Spring Water Designed by Denomination

Frucor Suntory Launches New Range of Fruit-Infused Spring Water Designed by Denomination

Leading Australasian drinks company Frucor Suntory is responding to a consumer shift away from carbonated soft drinks by developing a new range of premium fruit-infused water. Called True Water, it’s designed by drinks specialist design agency Denomination. True Water will initially launch with two fruit-infused waters, raspberry and lime. Made using real fruit extracts, True […]

Underground Spirits Gets a Fresh New Look from Denomination

Underground Spirits Gets a Fresh New Look from Denomination

The innovative Underground Spirits range of gin and vodka has been given a fresh new look by drinks design agency Denomination that draws on its Canberra roots and emphasises the science behind the uniquely smooth spirits. Underground Spirits is an independent, multi-award-winning vodka and gin distillery that partnered with Denomination to develop its strategic brand […]