85% of Marketers to transform their business with 60% streamlining marketing plans and 50% investing in content management platforms Dentsu’s creative teams have published 2021: The Year of Brand Consistency, Efficiency and Agility Survey of 200 Global marketers discovers that Marketers are taking action in the wake of COVID Marketers ask for platforms that can […]
Spearheading a new era of performance-driven brand building, the new agency reveals its digital-first global proposition, evolved capabilities and a brand-new identity
Today, dentsu international officially launches the brand new iProspect around the world as a game changing digital-first end to end media agency. The iProspect teams in the UK, in partnership over 90 other markets, will now collectively define a new era in media and be the first agency to offer performance driven brand building at […]
COVID-19 accelerates long-term consumer change, but brands risk being left behind, according to new dentsu research
• New report examines the long-term consumer trends out to 2030 and the impact of the pandemic. • Tech-enabled health and well-being set to be the main goal of all consumers out to 2030. • Environmental concerns have increased during the pandemic, catalysing a new wave of consumer activism. • COVID-19 has fuelled appetite for eSports and virtual gaming as consumers worry about mass gatherings. • Many brands will be challenged by the growing power of online retailers.
Today sees the launch of the dentsu consumer vision ‘The Age of Inclusive Intelligence’, which charts the long-term consumer trends that will shape the next decade. The research shows how the pandemic has accelerated many of the long-term trends facing brands, drawing on in-depth interviews with world-renowned futurists, academics, authors and experts, together with multiple proprietary […]
DIMPACT, the pioneering initiative to help the digital media industry map and manage its carbon impacts, is moving beyond proof of concept. Following a 12-month pilot phase, where computer science researchers from the University of Bristol collaborated with dentsu international and some of the world’s most innovative media companies, the DIMPACT web app is now operational with a clear path for further development.
Today’s announcement sees the culmination of 12 month’s work from the founding participants who joined forces in 2019 to launch DIMPACT, facilitated by sustainability experts Carnstone. DIMPACT is a web-based tool that calculates the greenhouse gas (GHG) emissions associated with serving media content – downstream from the point of content production, including the end user. DIMPACT has […]
60-second and five-second spots highlight company’s belief in Respect for People
Toyota Motor North America (TMNA) returns to advertise in the Big Game with a 60-second ad that shares an uplifting message of hope and strength, as well as a five-second “billboard” that encourages people to think about the impact they have on those around them and follow Centers for Disease Control and Prevention (CDC) COVID-19 guidelines. […]
Plantable chocolate wrappers that grow into flowers wins ‘Best Campaign’ in national advertising competition
Layla Assi from Stockport, Greater Manchester, studying at Southport College, Merseyside, named winner of Rise Up 2020 among hundreds of students. Layla won with campaign for Cadbury’s chocolate highlighting generosity and kindness during Covid-19 Rise Up competition is the centrepiece of The Code, the digital skills programme from global advertising firm Dentsu Layla will now be offered work experience with Mondelēz and Dentsu agency, Carat, to develop her concept for Cadbury.
Layla Assi (aged 16) from Stockport, Greater Manchester, studying at Southport College, Merseyside, has been named the winner of “Best Campaign” in advertising and digital skills competition, Rise Up 2020. Part of The Code from global advertising, marketing and digital agency, Dentsu, Rise Up 2020 challenged young people from diverse backgrounds to put their creativity to the test and […]
New analysis has revealed that the global marcoms M&A market in Q1 2018 was led by a dramatic increase in private equity (PE) backing. Almost a quarter (22%) of all deals involved PE, 41 in total, double the 11% seen in the last two quarters of 2017. The study was carried out by Results International, […]
Toyota is returning to the 2018 Super Bowl like never before using sports to unite and inspire during three ads in the most-watched television event of the year. The final spot to be released is from the domestic U.S., longtime campaign “Let’s Go Places,” empowering viewers to see what they’re capable of when fans […]
Toyota have launched their “Start Your Impossible” global marketing campaign, with advertising on display in 24 countries. An additional 15 markets will start running in the months leading up to The Olympic and Paralympic Winter Games in 2018. Scott Thompson, Corporate Manager, Toyota Marketing, TMNA added: “The ‘Start Your Impossible’ global campaign coincides with Toyota’s […]
Blade Runner ad mirrors thirty-five years of television alongside launch of new sci-fi blockbuster To coincide with the eagerly anticipated release of Blade Runner 2049, Sony and Dentsu Japan take viewers on an uber stylish Blade Runner nostalgia trip from the 1982 to 2017 in its latest commercial to promote Bravia televisions. Taking us through […]