Global logistics supplier Suttons Group has updated its brand identity. The new brand is an evolution of the old familiar gold laurel which has been updated with the chevrons replacing the wreath. The double-S is now modern, and the font is a clean and bold sans-serif. The new branding is being applied to all Suttons […]
The UK’s number one hand-wash brand Carex is celebrating its 25th anniversary with a portfolio refresh by brand and packaging design agency PB Creative. A New Icon PB Creative was tasked with defining a core brand message and bringing balance and unity to the packaging portfolio. The team worked closely with Carex to reappraise the […]
London-based international customer experience agency, I-AM, has been retained by CenterHotels to create a series of fresh and dynamic branded restaurant concepts and review the brand essence of their various dining offers. The aim is to develop an atmosphere that allows for a memorable brand experience, along with a design concept that is flexible and able […]
With the hot summer months in full swing, beer lovers are reaching for their favourite cold brews to beat the heat. But as consumers venture down their grocer’s beer aisle, they are met with an onslaught of brands vying for attention in a sea of packaging. When MillerCoors recently relaunched the Mexican import brand Sol, […]
Global branding agency BrandOpus has created an exciting new kids innovation; Rowse Wonder Bees with long-term client partner Rowse to change children’s perceptions of honey. Despite breakfast being the biggest occasion for honey consumption, it features in less than 2% of children’s breakfasts. However, this is rapidly changing, driven by the growing consumer need for […]
Beer has long been associated with an unhealthy lifestyle, not helped by the overused term ‘beer belly’. Emerging drinking trends show that consumers are gravitating towards healthier alternatives and are placing quality over quantity. In line with this new wave of thinking, FMCG trade title The Grocer challenged brand and packaging design agency PB Creative […]
Soft Republick is the extraordinary new ice cream brand proposition from Unilever-owned Wall’s. Designed by I-AM, Soft Republick is setting out to disrupt and energise the global soft ice market, with the concept ‘Where art meets ice cream’. This summer, Brighton and Istanbul play host to a range of Soft Republick experiences that encourage self-expression, […]
me&dave, in collaboration with real estate developer Delancey, has brought London institution Royal Mint Court back to life with a refreshing and unique branding strategy. Since Barclays’ departure in 2000, the historic British site had been left dormant, so integrated branding agency me&dave was recruited to turn its fortunes around. me&dave was tasked with creating […]
Brand innovation agency Spicefire unveils a brand for the new direct-to-consumer dog health supplement Happy Go Healthy, which helps pets live better, more active lives, now and for years to come. The new supplement, produced by a team of animal nutrition veterans, is an all-in-one solution to support joint, bone, skin and gut health for […]
New York-based creative branding agency, School House, announced it was retained by L’OCCITANE en Provence to serve as the lead design agency for the brand’s new flagship boutique store at the historic Block Arcade shopping gallery in Melbourne, Australia. School House completed the redesign of the brand’s New York City flagship in 2016 and the […]