Integrated branding agency Ragged Edge has delivered an innovative brand positioning for insurance company Zego, brought to life through a new logo, visual identity and tone of voice. The brand sets out to redefine how people think about insurance, providing flexible by-the-hour cover for the gig economy. Go freely Max Ottignon, Co-Founder, Ragged Edge, says: […]
Award-winning brand design agency, Coley Porter Bell, announced Steve Irvine has been appointed as its new Creative Director. Starting the role from September 26, Irvine will report into James Ramsden who joined as ECD in 2016. Irvine has worked at multiple agencies during his career with the most recent being Dragon Rouge. He has worked […]
Digital marketing agency DotLabel have helped a leading law firm plan, design and develop their new ‘Hub’ intranet. Leigh Day law firm commissioned the award-winning UX agency to revamp their existing internal communications platform. The firm’s main aim was to enable its over 400 employees across London, Manchester and Liverpool – to connect and network […]
Having helped over 425,000 unique small businesses find the right insurance in the UK, Simply Business is planning to launch in the US. After extensive research and exploration with customers, employees and potential customers, the company has totally refreshed its brand identity. A more defined positioning, delivered via a vibrant new identity, colour palette and […]
ICHIBUNS, the new Japanese-inspired dining concept, launch their first restaurant on Wardour Street in the heart of London’s Soho this month. Redefining the “fast casual food industry”, the new restaurant offers an exciting menu to include a selection of Hokkaido-inspired cuisine, the ultimate in luxury Wagyu beef burger, and a selection of exciting cocktails. Spinach […]
The charity Tomorrow’s People has enlisted The Gate London as their first agency of record to help them be more distinctive and better reflect their values. Tomorrow’s People helps young people trapped by unemployment to transform their future and believes every young person should have the chance to build the best life they can, no […]
The Zeitz Museum of Contemporary Art Africa (Zeitz MOCAA) has been opened with a powerful brand identity to represent Africa’s newest cultural icon. Having been appointed the museum’s pro bono advertising agency, M&C Saatchi Abel developed the logo and brand identity to reflect the iconic status and symbolic importance of Zeitz MOCAA both for the […]
Integrated branding agency Ragged Edge has crafted a fresh brand identity for architecture practice Applied Studio. In an industry where big names can overshadow their work, Applied Studio goes against the grain. It’s grounded in substance, delivering creativity that works for the real world. Ragged Edge energised the brand around a new and exciting idea: […]
Strategic brand design agency Webb deVlam has repositioned Cruzan Rum’s Estate Diamond Distiller’s Collection with a new identity that celebrates its premium quality and 250-year-old Caribbean heritage, and sets it apart from its cheaper, fruit-flavoured sister range. Cruzan recognised that there was a growing band of ‘casual connoisseurs’, people who enjoy the complexity and sophistication […]
Coffee lovers and whiskey fans can double their bliss with Black Twist – a new Hard Coffee created for the cross-over bar and coffeehouse culture. Coffee and whiskey are two categories growing in popularity among millennials, with cold-brew coffee one of the fastest growing innovations. A rich and complex combination of both these worlds, Black […]