Royally-appointed wine and spirits merchant Berry Bros. & Rudd is launching a new brand positioning developed by BBD Perfect Storm for its liqueur brand, The King’s Ginger. The work marks a shift in strategy for The King’s Ginger. Originally developed in 1903 as a revivifier for King Edward VII, the product has historically been associated […]
Brand design agency PB Creative announces the appointment of Lloyd Moffat as Creative Director and Anna Amos as Client Services Director, further strengthening the agency’s creative delivery and service to clients, and building on its reputation as a world-class studio. Lloyd has many years’ experience working for top design agencies, including JKR, where he worked […]
Leading international fisheries group Norebo has unveiled new identities for two of its sub-brands, with design by multi-disciplinary studio Carter Wong Norebo’s managing director for all export markets, Stephen Collyer, explains: “Norebo is a global business and we want our branding to reflect this. We want to make it clear all the business units within Norebo […]
MarComm’s Magnificence is a series where we highlight the Magnificent from the Marketing, Design, Advertising and Communications Industries. To kick things off we wanted to shine a spotlight on the leading ladies who, in their own way, are influencing a much needed change in the industry. So here they are, our picks for 2017’s Magnificent Ladies: Amrita […]
After being purchased by Nichols PLC (owner of Vimto), Feel Good were in a position for change. For many, Feel Good was seen as a ‘grown-up’ alternative to your standard non-alcoholic, fizzy pop option, lacking expression and a point of difference. But with no added sugar, 100% natural ingredients and a backlash against sugary drinks, […]
Ninety years of experience and a reputation for quality makes TOMY one of the world’s favourite toy brands. But following a review of their infant and toddler ranges, TOMY saw opportunity to stand out and communicate the fun and joy of their products to a new millennial audience. TOMY asked Robot Food to carry out […]
Cambridge Assessment, a department of the University of Cambridge responsible for providing exams and education systems in over 170 countries is rebranding two of its exam boards in collaboration with leading consultancy BrandCap. The two exam boards – Cambridge English Language Assessment and Cambridge International Examinations – are both launching updated brand identities (names, visual […]
PB Creative has designed the packaging for a new limited-edition Lynx range to celebrate its collaboration with world heavyweight boxing champion Anthony Joshua. PB worked with Lynx, Anthony Joshua and his management team to develop an identity that is unmistakably Lynx, communicates the new brand message of inclusivity, and points to the way Anthony Joshua […]
Snact, a fruit snacks manufacturer on a mission to reduce food waste in the UK, has unveiled a distinctive new brand identity, with design by B&B studio. Every day, 4.4 million apples and 1.4 million bananas are thrown away in the UK, often for being an unusual or ‘ugly’ shape. Snact rescues as much of […]
Whether it be FMCG, Leisure & Entertainment, Healthcare, Technology, it’s hard to find a sector these days that doesn’t have prominent portfolio groups existing within it. A question I’m frequently asked is what role the parent brand should have with the sub-brands in a portfolio business. It’s an interesting question, and we need to start […]