Havas London has unveiled The Department for Education’s (DfE) new marketing campaign, which is designed to raise awareness of its new post-GCSE technical qualification, T Levels, ahead of their introduction in September 2020. The Next Level – the creative idea underpinning all communications around the qualification, including a new commercial – represents the first major work from the […]
The Department for Education (DfE) is unveiling a flagship government campaign on 17 January to raise awareness and encourage reappraisal of Apprenticeships by both employers and candidates. Created by M&C Saatchi, the new campaign sets out to challenge the current perception of Apprenticeships, which are often associated with low wages and manual labour. Revealing the […]
Following a competitive CCS pitch process, The Department for Education (DfE) have appointed M&C Saatchi as lead strategy and creative agency for Apprenticeships. M&C Saatchi will be responsible for the relaunch of the campaign as part of a continued government drive to improve the quality and quantity of apprenticeships. Key audiences will include businesses, young […]