Havas launches Government’s ‘Next Level’ marketing campaign for pioneering new T Level Qualifications

Havas launches Government’s ‘Next Level’ marketing campaign for pioneering new T Level Qualifications

Havas London has unveiled The Department for Education’s (DfE) new marketing campaign, which is designed to raise awareness of its new post-GCSE technical qualification, T Levels, ahead of their introduction in September 2020.  The Next Level – the creative idea underpinning all communications around the qualification, including a new commercial – represents the first major work from the […]

M&C Saatchi launches new Apprenticeships campaign in major Government drive

M&C Saatchi launches new Apprenticeships campaign in major Government drive

The Department for Education (DfE) is unveiling a flagship government campaign on 17 January to raise awareness and encourage reappraisal of Apprenticeships by both employers and candidates. Created by M&C Saatchi, the new campaign sets out to challenge the current perception of Apprenticeships, which are often associated with low wages and manual labour. Revealing the […]