Strongbow are proposing to launch the world’s very first digital bottle top with their new ‘StartCap‘ installations, where opening bottles of Strongbow trigger unexpected actions on-premise in bars and at special events. The bottle caps trigger a RFID signal as they are opened, which is in turn picked up by scanners and translated into real-world […]
Lloyds are executing the largest ever Out of Home interactive 6s campaign to inform consumers about the smart features they can add to their personal current account. The campaign, planned and bought by Kinetic in partnership with MEC, launched on the 26th November. The aim of the interactive element is to get people familiar with […]
and gives Oxford Street shoppers golden moment of fame In the second phase of Marmite’s unique dynamic Christmas lights on Oxford Street, Kinetic and its creative division Fuel have worked with Mindshare, Grand Visual, DDB and Clear Channel to deliver the first interactive digital bus shelter outside Selfridge’s to enable shoppers to interact directly with the festive […]
360 Degree “Open up to More†Campaign Incorporates Print, Digital and Online Video SHANGHAI — Tourism Victoria and Ogilvy & Mather/Shanghai have rolled out their first campaign in mainland China to attract Chinese travellers to Melbourne and the state of Victoria. The new “Open up to More†campaign is part of a wider government-backed initiative by […]
At a time marked by the national and international crisis and with people generally lacking motivation, society needs an extra dose of motivation. That is what motivator is all about. An app designed to make your daily life more bearable. Do you find it hard to get up on a Monday? Do you feel like you’re carrying a few pounds too many? Have you had a few drinks and are […]
Five Star Equities Provides Stock Research on Millennial Media and Vringo Mobile advertising has grown into a major market as the use of smartphones across the globe continues to expand rapidly. Worldwide the total number of smartphones in use in the third quarter was 1.03 billion, a 47 percent increase from third quarter 2011. […]
TV screens and mobile devices to become the screens of choice for on demand viewing in Great Britain, reveals new Kantar Media insight LONDON — The number of adults in Britain watching TV on demand via TV sets and mobile devices is growing, whilst on demand viewing via a desktop or laptop computer has peaked, according […]
Online payment services provider Alipay and Ogilvy & Mather Advertising/Shanghai have partnered to launch a new digital campaign comprised of a series of humorous online video ads that introduce Alipay’s one-click daily payment functions, including bill pay for mobile phones, utilities, credit cards as well as splitting checks amongst friends. The videos show how Alipay […]
Singapore Telecommunications Limited (SingTel) have launched Project Silverline, a corporate social responsibility (CSR) initiative that aims to enhance the lives of seniors through digital communications and multimedia technology. From now until March 2013, seniors under the care of Lions Befrienders and Willing Hearts will receive refurbished iPhones donated by SingTel customers. SingTel will sponsor the […]
After a successful Now / Next / Why event in London this week, Contagious share their take on Brand as Interface in New York. Now / Next / Why is taking place on Tuesday 9th October 2012, from 9am- 2pm at the CUNY Graduate Center, 365 Fifth Avenue, New York. In addition to speakers from Contagious […]