News UK confirms launch of Times Radio

News UK has today unveiled plans for the launch of Times Radio, a new digital radio station in partnership between The Times, The Sunday Times and Wireless, the award-winning audio business acquired by News UK in 2016.

News UK confirms launch of Times Radio

National digital radio station launch planned for later this year Tim Levell named as Programme Director New podcast series, Stories of Our Times, to launch with Manveen Rana talkRADIO – delivering record audiences – continues as a national digital station Times Radio will bring together the peerless journalistic expertise of The Times and The Sunday […]

Quaker Encourages The Nation To ‘Go Forridge’ For Delicious Topping Inspiration With Its Latest Campaign

Quaker Encourages The Nation To ‘Go Forridge’ For Delicious Topping Inspiration With Its Latest Campaign

Quaker Oats has partnered with creative agency, AMV BBDO, to launch its latest advertising campaign this January, which is all about inspiring the nation to get imaginative with their porridge toppings and flavour combinations. The ‘Go Forridge’ campaign, which airs on TV from 6th January, sees breakfast eaters exploring the taste possibilities that lay just a few […]

Jellyfish’s 9 Digital Marketing Predictions To See You Through The New Decade

Jellyfish’s 9 Digital Marketing Predictions To See You Through The New Decade

As we welcome in the 2020s, experts from global digital partner and training provider Jellyfish share their predictions for what the next ten years hold for the digital marketing industry.  More integration between social and search According to Social Media Trainer Kineta Kelsall, the rise of social media-style search initiatives like Google Discover – which serves you […]

Wonder Awaits This Christmas with Celebrity Cruises

Celebrity Cruises launches multi channel media campaign with new brand film on Christmas Day

Wonder Awaits This Christmas with Celebrity Cruises

Celebrity Cruises launches its new brand film, Wonder Awaits, across multiple channels this Christmas, kicking off with a TV spot during The Great British Bake Off on Channel 4 on Christmas Day. Celebrity Cruises will advertise on Channel 4, Sky and – for the first time –  ITV, for two and a half months supported with […]

Jellyfish acquires Social Life amid continued expansion

Jellyfish acquires Social Life amid continued expansion

Jellyfish, a digital partner to some of the world’s leading brands, is today announcing its acquisition of award-winning creative agency, Social Life. This marks Jellyfish’s first acquisition since receiving investment from French group Fimalac last month, creating a global digital business valued at circa £500m. Co-founded in 2014 by former BBC Radio 1 producers, Laura-May Coope and […]

Scarecrow M&C Saatchi & Sunday Mid-Day remind the city, ‘Hey Mumbai, we have a Sunday for you’

Mid-Day is an iconic tabloid of Mumbai with a legacy that expands over a period of 4 decades. Mumbai’s very own newspaper, Mid-Day has a very loyal reader base across the city. Keeping the Sunday readers in mind, recently Mid-Day revamped the content of its Sunday edition.

Scarecrow M&C Saatchi & Sunday Mid-Day remind the city, ‘Hey Mumbai, we have a Sunday for you’

“Sunday mid-day is traditionally known for its curated ideas and quality of writing. The thrust is on leisure reading and hand-picked feature articles spanning everything from pop- and sub-culture, to food and drink, health, heritage revival, fashion and technology, sport, the arts and entertainment. News is of course, our mainstay, and we don’t compromise there. So, […]

IG Brings Market News Direct to London City Commuters with New DOOH Branding Drive

IG Brings Market News Direct to London City Commuters with New DOOH Branding Drive

Today, IG, the leading UK-based financial trading company, has launched a digital Out of Home (DOOH) branding channel to bring breaking news to commuters in the city. A DOOH media first for the financial sector, this long-term initiative is booked to run on JCDecaux’s Motion@TheCity network until 27th April 2020 inclusive. Produced by Grand Visual, IG’s […]

Zenith releases 2019 Programmatic Marketing Forecasts

69% of digital media will be programmatic in 2020 Programmatic adspend to exceed US$100bn for the first time in 2019

Zenith releases 2019 Programmatic Marketing Forecasts

  While programmatic continues to rise, its adspend growth is slowing due to industry challenges of privacy and supply-chain that must be addressed to resume faster growth   Brands need to develop new targeting techniques using first-party data and customer data platforms in response to the ongoing death of the cookieUK-specific:   We forecast continued […]