99% of UK’s top 100 fashion retailers stop marketing to customers as soon as they have made an online purchase

99% of UK’s top 100 fashion retailers stop marketing to customers as soon as they have made an online purchase

99% of the UK’s top 100 fashion retailers are failing to provide customers with a personalised post-checkout experience by neglecting to send tailored shipping communications to their customer, meaning the majority are missing out on a vital marketing channel, according to parcelLab’s ‘UK E-Commerce Shipping Study 2020: Fashion Edition’.  The study, which analysed the checkout, […]

You Can Now Open a Lidl Micromarket in Your Home

You Can Now Open a Lidl Micromarket in Your Home

Lidl is a challenger brand in Sweden, competing against grocery-giant duopoly ICA and Co-op. To grow eight percent year over year, while the category only grew three percent, Lidl has relied on creativity rather than large marketing spend.  In a new campaign called Lidl Micromarket, the brand asks customers that love Lidl to open-up “shop” inside their home. By inviting friends who are sceptic about Lidl’s […]

INNOCEAN unveils the world’s lightest, everyday wear Smart Sunglasses “GLATUS”

INNOCEAN unveils the world’s lightest, everyday wear Smart Sunglasses “GLATUS”

INNOCEAN Worldwide (INNOCEAN) introduced “GLATUS,” everyday wearable smart sunglasses, becoming the first advertising agency to produce a direct-to-consumer Information and Communications Technology (ICT) product. GLATUS is now available for pre-order via Kickstarter, the world’s largest crowdfunding platform. GLATUS was designed by INNOCEAN to help people enjoy everyday outdoor activities by monitoring personal UV exposure, and […]

Key Retirement Group rebrands to Key Group, and unveils new brand in a bid to lead later-life lending sector

Key Retirement Group rebrands to Key Group, and unveils new brand in a bid to lead later-life lending sector

Key Retirement Group unveils its new brand and positioning, becoming Key Group. The new identity and strategy were developed in collaboration with Start Design and reflects and reinforces its refreshed growth ambitions and enhanced advice, lending, distribution, and training capabilities.  The move from Key Retirement Group to Key Group is backed by a new brand […]

DDB Unlimited & Free A Girl use face swap technology to make your own daughter the face of child prostitution

DDB Unlimited & Free A Girl use face swap technology to make your own daughter the face of child prostitution

October 11 is International Day of the Girl – a day advocated by the United Nations since 2012 as a day to address the needs of girls. Focusing on the challenges faced by girls, globally, while promoting empowerment and the fulfillment of their human rights. On an international level, more than two million children are exploited […]

Social media overtakes print to become the third-largest advertising channel, says Zenith

Social media overtakes print to become the third-largest advertising channel, says Zenith

Advertisers will spend more on social media platforms than on print for the first time this year, according to Zenith’s Advertising Expenditure Forecasts, published on October 7. Advertising expenditure on social media will grow 20% this year to reach US$84bn, while advertisers’ combined expenditure on newspapers and magazines will fall 6% to US$69bn. Social media […]

MarComm’s Star Parade: Meet Don Scales

MarComm’s Star Parade: Meet Don Scales

MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Don Scales is someone who has been excelling in the digital communications space for over 30-years now. Don is the CEO of Investis Digital, an award winning global digital communications company, that helps […]

Digirank rebrands to Loom as it celebrates 10 years

Digirank rebrands to Loom as it celebrates 10 years

Digirank is marking 10 years in business by rebranding to Loom, a name which better reflects how it integrates digital channels to help companies succeed online. Founded in Bristol in 2009 and still independent and owner-managed, the agency works with high-growth, entrepreneurial South West clients across a range of industry sectors. The last two years has seen the […]

New strategic partnerships see BBN expand specialisms and expertise

New strategic partnerships see BBN expand specialisms and expertise

BBN continues its global expansion by announcing the appointment of two new strategic partners, Business Brainz and DemandMatrix. BBN’s strategic partners have targeted specialisms and knowledge in certain areas of business-to-business (B2B) marketing and work as an added value resource for clients and agencies across all global locations. Business Brainz delivers bespoke insight about industries, companies and executives […]

NetFlorist and HelloFCB+ gets South African men to send flowers to their mates

NetFlorist and HelloFCB+ gets South African men to send flowers to their mates

What do South African men think about every six seconds? That’s right. Football. English Premier League Football, to be precise. Some would say they love it more than their, well, loved ones.  NetFlorist, South Africa’s biggest online florist, decided to take advantage of this by creating a selection of commiseration flower arrangements called ‘Bouquets for […]