Mattessons Fridge Raiders and Saatchi & Saatchi London have launched the latest in a series of award-winning campaigns aimed at the online gaming community. Partnering this year with the World’s biggest gaming franchise, Call of Duty, Code Strike is a mobile game that will test gamers’ code breaking skills and has been released to coincide […]
Mindshare UK has launched its Trends Report 2018 which identifies the top five trends for marketers to watch in 2018. The report investigates a variety of topics from AR to AI and shows how consumers across all ages are embracing technological advancements with 46% of consumers willing to use facial recognition as a form of official […]
The Innovation Group presents The Future 100, our snapshot of the year ahead and the 100 most compelling trends to keep on the radar. https://t.co/196tQURZO5 pic.twitter.com/bFQ2OuEjPD — JWTIntelligence (@JWTIntelligence) December 4, 2017 J. Walter Thompson’s Innovation Group unveiled its fourth annual Future 100 Report. Future 100: Trends and Changes to Watch in 2018 helps readers […]
Getting home after the office Christmas party can be tough. And getting your key in the door when you’ve had a few can be even harder. Creative agency Soul have come up with the solution. They’ve created ‘Tiddly Popped’ – a fun interactive game that helps people train for the inevitable this festive season. Inspired […]
Bungie, Activision, and AKQA announced the launch of the Destiny 2 Ghost Skill for Alexa devices. Bringing to life the ultimate video game sidekick, this announcement is putting gaming at the centre of the smart home, and the first-ever integrated voice companion in a live game experience. AKQA designed a unique, innovative way to enhance […]
Brands are warned they need to think omnichannel if they want to remain on customers’ shopping lists in the future, says packaging solutions company Sun Branding Solutions. While online has been part of our lives for 22 years and in the UK online spend now accounts for 15% of overall retail turnover, around £1billion a […]
AKQA announces the appointment of Kirsten Haitz as the Executive Analytics Director to lead the growing Analytics and Data Science practice out of AKQA’s San Francisco studio. This expansion will help the Data team evolve the ability to deliver highly sophisticated solutions to complex and challenging client requirements. Kirsten will report directly into Michael Andrew, […]
Data services are powering the online retail boom, helping UK businesses get their share of the ‘Santa Economy’ and ensuring they deliver a seamless shopping experience for customers during Black Friday weekend. In 2016, during Black Friday and Cyber Monday alone, Experian received over 24 million requests for contact information to be validated by their […]
Global social media agency We Are Social has launched Think Forward, a report that examines the trends that have emerged during a year of mistrust, misinformation and multiple mindsets, and focuses on the social motivations behind these movements. The report has been compiled in conjunction with experts across politics, technology, media and culture. It is […]
Clear Channel International (CCI), the leading innovator in global out-of-home advertising, has appointed Richard Cross to the newly created role of Chief Digital Transformation Officer (CDTO). He will be responsible for ensuring that technology and digital innovation are at the forefront of CCI’s ongoing transformation strategy, providing leadership across the business’s 22 international markets in […]