The new campaign spotlights a cinematic take on the stories that stay with us for life Today, Disney+ unveils the next chapter in its creative platform, ‘A Lifetime of Great Stories’, which continues to celebrate world-class storytelling. The campaign, created by creative agency of record, VCCP, builds on the brand’s ‘A Lifetime of Great Stories’ […]
Fan-focused experiences celebrate the highly anticipated sequel’s iconic style and energy The fashion world is abuzz, and The Coca-Cola Company is ready to make a statement. Diet Coke is joining The Devil Wears Prada 2, in cinemas May 1st, as an integrated beverage brand, placing one of Coca-Cola’s most iconic names at the center of one of the year’s most anticipated cultural moments. The brand will launch a fan-focused campaign designed to engage […]
Today, Disney+ unveils its festive campaign and new creative platform, ‘A lifetime of great stories’, created by creative agency of record VCCP. The ‘A lifetime of great stories’ platform is rooted in Disney’s 100-year heritage of storytelling, while also celebrating the modern, award-winning stories across a brilliant slate of movies, TV shows and exclusive originals […]
Allegra, a global leader in allergy relief from Opella, is redefining the category through a magical collaboration with the highly anticipated live-action film, Disney’s Snow White, coming to theaters March 21st. Launching in 15 markets worldwide, Allegra’s adult-targeted campaign is poised to show the world how Allegra can help transform allergy season into “happily ever after”. […]
Comment Ian Stevens, Head of Media at Wavemaker
What does it mean for established TV platforms? Pay TV platforms face a dual threat from SVOD services. First, there is a decline in viewing caused by the streaming services and second, the downward pressure on prices as SVOD offer a lower cost alternative for consumers. In response to this, we are seeing Pay TV […]
There’s a place on earth where the magic of Christmas shines brighter than anywhere else: Disneyland Paris. With this new film, the brand and its agency BETC share the incredible secret that makes the park the heart of Christmas magic. It all began a long, long time ago, once Santa had finalized his secret formula […]
Energy PR has been appointed for the second time by the inventors at Wow! Stuff to support the launch of the company’s brand new Star Wars and Despicable Me 3 blockbuster licensed products. Energy PR has already run several successful campaigns for Wow! Stuff. The full service agency will kick-start its communications plans for the […]
Havas Media Group has today announced the appointment of Chloe Smith as its new Partnership Director. Joining from Disney, Smith is due to start her new role this week. Reporting into Daren Benton, Head of Partnerships at Havas Media Group, Smith’s move marks her first agency role. She will be charged with leading a robust […]
The reboot of Star Wars has propelled Disney into top spot of the world’s most powerful brands league table. Disney beat Lego and L’Oreal to second and third place respectively due to the box office success of the new Star Wars film, according to strategy consultancy Brand Finance. Star Wars Episode VII ‘The Force Awakens’ […]
Disney Research, the company’s technology arm, has revealed a new app that can track and capture real-time images from a mobile device’s camera, then map them onto a 3D surface, creating an AR character that gains colour as an accompany book is filled in. The app is still in the development phase and isn’t yet […]