Initiatives are part of a commitment designed to open up the advertising industry to people with different perspectives, experiences and backgrounds
As part of its 50th anniversary celebrations, Saatchi & Saatchi is launching a new roadmap designed to improve entry into the advertising industry for Black, Asian and Ethnic Minority talent, and those from low social mobility backgrounds. Saatchi & Saatchi was founded in 1970 by two brothers, the sons of Iraqi Jews who escaped persecution in Iraq […]
Media agency furthers its commitment to make a meaningful difference to brands, businesses and people through their new meaningful media offering
Havas Media Group has announced the launch of a social equity private marketplace, made up of BIPOC (Black, Indigenous, People of Color) and LGTBQ+-owned media businesses so clients can positively invest funds in underrepresented businesses. This first-of-its-kind platform is the agency’s latest commitment to exploring Meaningful Media and recognizing the need for equitable treatment of […]
WeQual launches with a mission to open the doors of FTSE 350 executive committees to women, with straight-talking brand identity and event collateral by London design studio ShopTalk. Recent research by The Hampton-Alexander Review has highlighted that there is still a considerable gender imbalance in the higher echelons. WeQual has been set up to empower […]
Adverts are influencing how British people see themselves, according to a new report by strategic quantitative research agency, The Numbers Lab. The study, entitled ‘Project Eden’, looked at diversity and inclusion in advertising, revealing that a third (32%) of people believe ads influence how they see themselves. A similar volume of people (33%) believe ‘ads […]
#BeaLifesaver campaign re-positions the role of a lifeguard as a lifesaver, as the Royal Life Saving Society UK (RLSS UK) seeks to attract a more diverse workforce to the role. Across the UK, as leisure operators still struggle with recruiting lifeguards in certain regions, the innovative and inclusive #BeaLifesaver campaign, aims to address this issue […]
With Black Panther picking up seven Oscar nominations, including Best Picture, new research has revealed how much UK audiences now expect and appreciate diversity on screen. Six out of ten Brits (60%) say they like watching TV and films with diverse casts, rising to 64% of those aged 16-24, while a similar number (61%) believe […]
Refinery29, a leading media and entertainment company for young women, and creative agency Berlin Cameron, part of the WPP network, announced the results of their inaugural “This is Women’s Work: Stepping Up Startup Culture” study around the rising generation of female entrepreneurs, women’s experiences in the startup world and key issues around access to capital. Inspired by […]
Wavemaker is participating in 2018’s National Inclusion Week which runs from 24th to 30th September. Hosting a wide range of internal events, training sessions and activities, the media, content & technology focused agency hopes to raise awareness of workplace inclusion amongst its UK workforce. By collaborating with clients and media partners, Wavemaker will host several […]
Studio Blvd. has created a new Labels Are For Clothes campaign with River Island featuring a mixed ability cast. The AW18 campaign was created in response to the tens of thousands of comments generated from the successful launch of Labels Are For Clothes in SS18. Loving the first instalment, fans of the campaign asked to […]
With the view to smashing all bias and advocating true Diversity and Inclusion in the workplace, McCann London has teamed up with D&AD New Blood Shift and launched Kkaptionn: the comic book with no words. Featuring aliens, kissing cows and flame-throwing women, this wordless comic will be used by McCann to aid its application process […]
