Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with VENDO Media, a leading Canadian OOH company providing national scale, expanding programmatic access to premium digital billboard inventory across North America.
The partnership delivers access to over 550 digital outdoor billboards across more than 125 Canadian markets, with 33 screens currently enabled for programmatic DOOH. VENDO Media‘s network provides comprehensive national coverage across seven provinces including Ontario, Quebec, British Columbia, Alberta, Saskatchewan, Manitoba and New Brunswick, making it the widest-reaching roadside digital outdoor media company in the country.
The network includes 175 outdoor roadside billboards generating over 132 million monthly impressions with national coverage, alongside 43 outdoor spectaculars delivering 42 million monthly impressions. The strategic placements span key designated city centres including Toronto, Montreal, Vancouver, Calgary and Edmonton.
“This partnership with VENDO Media strengthens our North American inventory, connecting media buyers with high-quality screens that reach audiences widely across Canada,” said Gavin Wilson, Global Chief Commercial Officer at VIOOH. “VENDO Media holds exclusive or dominant digital media supply in 75% of its covered markets, creating powerful opportunities for brands to achieve impactful nationwide coverage, while tapping into the real-time flexibility and value delivered by programmatic DOOH advertising.”
“By integrating with VIOOH’s platform, we’re giving brands programmatic tools to reach Canadian consumers efficiently across our extensive network,” said Sylvio Deluca, President at VENDO Media. “This partnership opens up our inventory to international buyers seeking to connect with target groups throughout their daily journey, creating real opportunities for measurable campaign impact.”
Through programmatic buying via VIOOH‘s supply-side platform, advertisers gain enhanced flexibility, precision targeting and improved efficiency, ensuring maximum impact and measurable results across VENDO Media‘s comprehensive national network spanning over 125 Canadian localities.
Source: VIOOH
VIOOH expands Canadian market DOOH advertising access with new VENDO Media partnership added by newsroom on
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