Ebiquity has released a piece of research showing that better allocation of marketing spend could result in approximately $45bn more profit globally for brands each year. The research compares spending against allocation data to reveal insights into how marketers could be distributing their advertising budgets more optimally to generate growth in bottom-line profitability. This identifies […]
Ebiquity has announced the appointment of Martin Vinter as its new UK Media Practice Lead. Martin will take over from Judith Warn-Ford, who has provided strong leadership to Ebiquity’s UK media team and clients since 2014, having played a key part in building Fairbrother Lenz Eley prior to its acquisition. Joining in April, Martin brings […]
Independent global marketing and media consultancy, Ebiquity, has announced today the appointment of Rob Woodward as Chairman Designate. He will succeed Michael Higgins who will retire after 12 years as Chairman of the Company, following the AGM on 9th May. Joining Ebiquity on 1st March, Rob will work closely with Group CEO Michael Karg to […]
Independent global marketing and media consultancy, Ebiquity, has announced the appointment of Christine Merrifield as its Managing Director of Media – North America. In her new role, Christine will work closely with Bill Bruno, CEO, North America as well as the Ebiquity Global Media Practice leadership team. She will hold responsibility for Ebiquity’s North American […]
Independent global marketing and media consultancy Ebiquity has announced the launch of its marketing technology consultancy practice Ebiquity Tech. Ebiquity Tech will provide an impartial advisory service in the areas of marketing technology and customer data. A core focus will be helping clients evaluate programmatic in combination with other marketing technology decisions and leveraging adtech, […]
Independent global marketing and media consultancy Ebiquity has announced the appointment of Alan Rutherford as Global Chairman of its Media practice. Rutherford will take up his new position this month, working closely with Group CEO Michael Karg to continue to transform Ebiquity’s client offering, deepen Ebiquity’s relationships with agency networks, represent Ebiquity at high profile […]
Ebiquity, an independent marketing analytics specialists, has joined the Facebook Marketing Mix Modelling (MMM) Program. They will be able to leverage Facebook data on behalf of its clients for measuring the impact of Facebook, Instagram and Audience Network for their MMM engagements. Transparent, accurate and consistent data are the fundamental building blocks of marketing mix […]
