On World Emoji Day (Wednesday 17th July), global socially-led creative agency We Are Social and the Royal National Institute of Blind People (RNIB) have announced a mission to make emojis – the universal online language – more accessible to blind and partially sighted people. In the UK, there are currently more than two million people […]
Three UK, one of the best network for data in the country, has unveiled the new face of its flagship London store, featuring three lioness emojis in support of the forthcoming FIFA Women’s World Cup. This follows the success of last year’s campaign, which saw selected Three’s stores have a makeover to show three lion emojis in […]
British sweet manufacturer Swizzels has given its iconic Love Hearts sweets a digital makeover with the launch of an emoji-themed range. As emojis become a globally-recognised way of communicating, 11 of the nation’s favourite emojis now feature alongside Love Hearts’ traditional messages, making Love Hearts history. To support the launch, Swizzels has created an on-pack […]
House of Fraser is aiming to make an impact on the mobile generation with a new campaign centred around Emojis in the lead up to Valentine’s Day, based on research by Bangor University that revealed that 72 per cent of 18-25 year olds find it easier to show their feelings with Emojis than words. As […]
In a bid to generate conversation and awareness in the fight against HIV and AIDS this World AIDS Day (1 December), the MTV Staying Alive Foundation and Y&R New York have teamed up to create “Sext Life”, a tongue in cheek, faux-raunchy short film that brings sexting emojis to life in situations that would be […]
Twitter has rolled out a series of emojis to celebrate Pope Francis’ visit to the US. When users tweet the hashtags ‘#PopeinUS,’ ‘#PopeinDC,’ ‘#PopeinNYC,’ and ‘#PopeinPhilly,’ small images of Pope Francis in front of the US flag, the US Capital, the Statue of Liberty, and the Liberty Bell appear respectively. The pope arrived in the […]
An ad agency in Singapore has added to the SG50 marketing frenzy with an idea to translate the colloquial language of Singlish into emojis, the pictorial language used by smartphone users. The SGMOJI guide, created by BBDO Singapore, can be downloaded from this website. Among the entries in the SGMOJI guide are ‘Talk cock’, a favoured phrase among politicians to […]
To advertise for a Life Cinemas app which allows users to download movies onto their phones, the JWT Corporation in Uruguay has come up with a series of creative posters which summarizes each movie in Japanese emoticons. There’s “Ted”, “Harry Potter”, “Life of Pi” and “Finding Nemo”, all accompanied with the tagline: “The movies you […]