Campaign kicks off with Oscars creative
Content will be amplified via digital out-of-home partnership
The Evening Standard and The Independent have partnered with Wilkinson Sword, for a three-month campaign targeting key moments in the news agenda. Brokered by Wavemaker UK, with MullenLowe leading creative, the campaign will see both newsbrands work closely with Wilkinson Sword to identify trending news stories. As Wilkinson Sword introduces a new brand positioning, this […]
ESI Media announced the winner of its Be London’s Headline competition that pitted media and creative agencies against each other to design the most creative cover wrap for The Evening Standard. The winning design by creative agency FCB Inferno on behalf of its client, paint brand Valspar, will wrap today’s edition of The Evening Standard. The prize […]
Insider is the Evening Standard’s new digital platform reaching high net worth individuals in the UK and North America, focused on quality lifestyle content. Launching November 15, it gives readers unparalleled access to the ultra-lux world. Content is centred on high profile celebrities, influencers, style, young royals and those ‘insiders’ in-the-know in society. This dynamic […]
In an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard” initiative, comprising three primary actions that media owners can take. Initially, the Gold Standard has three fundamental aims – to reduce ad fraud, to improve the digital advertising […]
ESI Media has confirmed the Independent and Independent on Sunday newspapers will stop being printed as the titles move to digital-only publications. In a statement, the publisher confirmed the newspapers’ last print editions are expected to be in March. The Independent’s last printed edition is expected be on 26 March, while the Independent on Sunday’s […]
