Marketers project growth in sponsorship but are struggling to prove its effectiveness, according to MKTG

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Marketers project growth in sponsorship but are struggling to prove its effectiveness, according to MKTG

Marketers and industry professionals are predicting growth in sponsorship revenues in 2018 as the market diversifies into new areas such eSports and e-gaming and attracts new investment, according to a report published by MKTG in association with Think! Sponsorship and the European Sponsorship Association. The report reveals an increasing confidence from sponsorship professionals that the […]