Milan Games Week & Cartoomics: Dentsu Gaming Italy unveils the new “Gillette Labs Stage”

Milan Games Week & Cartoomics: Dentsu Gaming Italy unveils the new “Gillette Labs Stage”

Gillette teams up with Dentsu Gaming to launch the Gillette Labs Stage at Milan Games Week & Cartoomics 2025, creating a dynamic hub for esports, gaming culture, and live entertainment. The event will also feature the highly anticipated finals of the Gillette Bomber Championship, an eight-month Fortnite Reload competition culminating in an epic Grand Final, […]

Marketers project growth in sponsorship but are struggling to prove its effectiveness, according to MKTG

Marketers project growth in sponsorship but are struggling to prove its effectiveness, according to MKTG

Marketers and industry professionals are predicting growth in sponsorship revenues in 2018 as the market diversifies into new areas such eSports and e-gaming and attracts new investment, according to a report published by MKTG in association with Think! Sponsorship and the European Sponsorship Association. The report reveals an increasing confidence from sponsorship professionals that the […]