Estadão – Marketing Communication News

An Innovative partnership between Ford and Estadão marks the arrival of the New Edge ST in Brazil

By newsroom on September 6, 2019 Latest, Marketing, Media, Mobile

What if while you drove your 335cv SUV you could also stay up to date on the leading news stories in your country? That’s exactly what Ford is offering with the arrival of the New Edge ST in Brazil. The New Edge ST is the perfect car for senior executives who value their time and […]

Isobar and leading Brazilian newspaper Estadão launch the first programmatic digital ad in print

By newsroom on August 5, 2019 Latest, Marketing, Media, Mobile

Isobar Brazil has created a media innovation that uses a QR Code to deliver promotional content from McDonald’s, Burger King, and Subway, in a print ad. The new ad-format provides offers that are personalised based on the profile, time of the day and geolocation of the reader. This is the first-ever product in the advertising […]