LEGO is launching its first AR-enhanced building set and app

LEGO is launching its first AR-enhanced building set and app

The LEGO Group unveiled LEGO Hidden Side, an augmented reality-enhanced LEGO play theme where kids must turn a haunted world back to normal, one ghost at a time. It is the only play experience available that fully and seamlessly integrates augmented reality (AR) with physical construction to reveal a hidden world of interactive play. LEGO […]

New York City Commuters Experience the Trauma of Being Caged in Powerful Experiment

New York City Commuters Experience the Trauma of Being Caged in Powerful Experiment

The objective of the new World Animal Protection US experiment called ‘Your Turn’ is to raise awareness about the poor conditions farm animals are held in and encourage people to help farm animals live cage-free lives and consider animal welfare when purchasing meat.  Documented in Grand Central Station in NYC, the experiment by Serviceplan Campaign […]

Ombudsman Services unveils brand refresh and new digital experience

Ombudsman Services unveils brand refresh and new digital experience

For some, complaining isn’t easy – but Ombudsman Services has created a new industry-leading digital platform to ease the resolution process for disputes between consumers and businesses. It has also launched a new brand identity that reflects the future direction of the business and brand strategy.  Defining the brand and what digital means for customers and […]

Lab reframes perceptions of the festive season with ‘Christmas Presence’ campaign

Lab reframes perceptions of the festive season with ‘Christmas Presence’ campaign

Lab, the independent digital agency that uses a blend of neuromarketing, psychology and behavioural economics to design, build and market digital brands and experiences, has revealed a new festive campaign, ‘Christmas Presence’. The initiative aims to reframe perceptions of Christmas and remind people how special the festive period really is, recognising that it can sometimes […]

SAP Hybris Co-founder Carsten Thoma Joins Sitecore Board of Directors

SAP Hybris Co-founder Carsten Thoma Joins Sitecore Board of Directors

Sitecore, the global leader in digital experience management software, announced that Carsten Thoma, one of the technology industry’s most innovative thought leaders, has joined the company’s board of directors. Thoma played an instrumental role in defining the market for omnichannel customer experience technologies with hybris AG, the company he co-founded in 1997 and sold to SAP in 2013 […]

WARC launches Marketer’s Toolkit 2019

WARC launches Marketer’s Toolkit 2019

WARC, the global authority on advertising and media effectiveness, has released Marketer’s Toolkit 2019, an annual report outlining the priorities of, and challenges facing, brands in the year ahead – as well as guidance on how to meet them. The report is centred on a survey of more than 800 senior marketing and advertising professionals […]

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