Creative marketing agency, RPM, have been briefed by Sky Sports to create an unforgettable experience for fans at the Goodwood Festival of Speed of 2015, to promote its Sky Sports F1 channel for the second year running. Sky Sports have tasked RPM to design a brand experience that would maximise visitor engagement by creating a […]
The McLaren Group, which includes the Vodafone McLaren Mercedes Formula One team, has joined forces with YouTube in a new commercial partnership. “At McLaren we have great stories to tell. Whether it’s the passion and intrigue of Formula One, or how we develop ground breaking new technologies, people are fascinated by what we do. Our […]
To celebrate the start of the F1 season Sky Sports has worked with Brothers and Sisters to create the Twitter Grand Prix, where fans will be able to race against the clock on Twitter answering questions in real time to win prizes.
Sky Sports has launched a £5m campaign, including a Twitter competition that offers the chance to win tickets to next year’s Australian Grand Prix, to promote its Formula 1 coverage. The campaign, by Brothers & Sisters, promotes the company’s Sky Sports F1 HD upgrade service, currently on offer for £5 a month for six months. […]