Fashion retailer Perry Ellis has appointed the digital division of Media Agency Group (MAG), ‘Click Tap Media’, to manage a range of digital services for its renowned brands Farah and Original Penguin. London-based Perry Ellis is utilising the digital expertise of MAG and its Click Tap Media team, to raise awareness predominately through social media […]
Sassy female fashion brand ‘Never fully Dressed’, has launched its first national TV advertising campaign with Media Agency Group (MAG) to promote its styling of fabulous prints and diverse customers, capitalising on ITV2’s Love Island and Love Island ‘On Demand’ advertisement placements, to promote its range of chic clothing. Never Fully Dressed (NFD), is […]
Multichannel in-store and digital production company Immedia is working with JD Sports (JD), the leading UK trainer and sports fashion retailer, to create a new multi-stream music entertainment platform, JD-X, available to customers in-store and via its mobile app JD Sports. JD-X is a 24-hour music and entertainment service which officially launched at the weekend […]
Wavemaker has won the multi-stage pitch of international fashion group ESPRIT. In competition with a group of other well-known global agency networks, Wavemaker landed the global double-digit million range budget. This means that Wavemaker Germany will continue to lead planning and buying of TV, out of home and print in Germany, and that the agency’s […]
The art scene is about to take off in Bloomsbury, Central London, with the launch of UpUp, an exciting, first-of-its-kind, contemporary art space from ad agency McCann London. UpUp kicked off with “Frockaholic: Grads, Grayson and Gorgeous Dresses”, a unique exhibition featuring outfits designed for one of Britain’s best-loved artists Grayson Perry, by 2nd year […]
Amsterdam Berlin, part of Amsterdam WorldWide Group of agencies has created a complete brand strategy and new pan European campaign for its client Showroom which will launch at beginning of May in Europe and continue for 12 months. Showroom is a content-driven curated online marketplace for European independent fashion brands and designers. Showroom carefully selects designers and sellers on the […]
Long Tall Sally, the specialist fashion retailer for tall women, has appointed BBD Perfect Storm. The agency, which won the business following a competitive pitch, will work on a new brand positioning for Long Tall Sally as the fashion market for taller women becomes more competitive. Long Tall Sally, which was founded in 1976, has […]
Buster + Punch, the London-born home fashion label famed for its solid metal home fittings, has created a new campaign to show how to transform a home from ordinary to extraordinary. The short film, SWITCH UP, features a star-studded cast of young talent, and follows the journey of Buster and Punch; two female, motorbike […]
Vice has given Amuse, its luxury travel platform, another lease on life with a whole new video series. The rebooted brand is positioning itself to win the affections of the ‘global explorer’ with content themed on “adventure, adrenaline and antidote”. It comes after it was first let loose in 2015. Continuing the A-theme, content will […]
 Creative agency J. Walter Thompson Amsterdam is working with Young Designers United, a fashion collective from Amsterdam, and a group of Amsterdam’s top creative entities, to make a sartorial stance against global polarisation with ‘The United Collection’. A small but meaningful showcase of garments exploring what happens when the flags of conflicting nations are […]