Ahead of Father’s Day (21 June), John Lewis and Saatchi & Saatchi have launched ‘The Honest Dad Unboxing’, a new social-first campaign designed to help the nation become better gifters and put an end to disappointing ‘dad-tat’. Following on from John Lewis’ Mother’s Day work with Daisy May Cooper, the six-part content series stars actor, comedian and […]
The joys and fears of being a dad are celebrated in a new Father’s Day campaign created by Quiet Storm for Moonpig, the online personalised greeting cards and gifts service. Behind the creative strategy is the insight that whilst we may spend less for Father’s Day than we do on Mother’s Day, expressing your love […]
 Birds Eye is building on its #Solidaritea campaign, championing parenting and putting an end to ‘parent shaming’. The new campaign showing solidarity with parents is breaking in the run up to Father’s Day on June 17th. The campaign is the next instalment in an initiative developed with Recipe. It reflects Birds Eye’s commitment to […]
Samsung is helping people to show their appreciation for dads this Father’s Day via a social media campaign, created by Cheil UK, called ‘#DadIOU’. In the run-up to Father’s Day, Samsung is asking its followers across its social media channels to tweet @SamsungUK a message to their dad with an IOU for the chance to […]
Becoming a father is a significant and transformative experience; 82% of men globally believe that having a child changes the way they think about what it means to be a man. The modern man cherishes his dual role of provider and caregiver, as he embarks upon the journey of parenthood. Dads today are actively embracing […]