Behind the creative strategy is the insight that whilst we may spend less for Father’s Day than we do on Mother’s Day, expressing your love and gratitude for Dad matters just as much. Our campaign aims to celebrate dads and the relationships with their children, by getting fathers talking about their feelings towards fatherhood.
Building on the success of the agency’s Moonpig campaign to celebrate Mothering Sunday, the ads use real people to talk about their experiences of becoming and being a father – from the realisation of the huge responsibility it entails, to the necessity of mastering dad dancing and dad jokes.
The audience is then invited to give back to their fathers by letting them know how much they care by sending a Moonpig card or gift.
Jo McClintock, Brand Director at Moonpig, said: “The love and care we have for our Fathers or Father figures is as great as it is for mums – expressing gratitude this Father’s Day with a Moonpig means sharing the greatest feelings of love, fun, humour, thanks – evoking nostalgia and feelings of great warmth. Our Father’s Day advert is revealing how dads really feel about being a parent and challenging the stereotype. We believe showcasing these moments act as a wonderful nudge to show how much you really care this Father’s Day”
Anna Coscia, planning director at Quiet Storm, said: “Sometimes we take for granted what our fathers have done – and still do – for us, and we don’t tell them how much we love them often enough. Hearing real dads talk about fatherhood while we made this campaign was a privilege and we hope it sparks a feeling of warm recognition with audiences across the UK.”
There are two television edits along with a radio ad. The campaign breaks on 1 June and runs until Father’s Day on 16 June.
Source: Quiet Storm